Product Marketing Manager, Fashion & Fitness
Amazon.com
We are seeking a talented, highly motivated, business development leader to engage with onsite marketing teams and F2 special projects to drive visibility and adoption of F2 products on Amazon. This role will be responsible for directly managing content campaigns, talent partnerships and representing the needs of these partners across our department. This role will also be highly focused on translating IRL events onsite, thus experience working with onsite marketing leads is a plus. As an F2 Special Projects Manager for Amazon Fashion, Sports and Outdoors, you will influence and build upon the success we have had with existing properties and talent to drive revenue, new customers and collaborative opportunities with Amazon’s strategic businesses and programs (ex. AWS, Ads). Using your deep knowledge of talent partnerships and social campaigns and a solution-oriented mindset you will collaborate with and influence our product teams to develop innovative integrations which help unlock new opportunities for Amazon.
Key job responsibilities
Own Content Strategy and Execution
Develop and execute integrated content campaigns that drive measurable revenue growth and new customer acquisition across Fashion, Sports, and Outdoors. Define campaign objectives, success metrics, and optimization strategies. Deliver quarterly business reviews demonstrating ROI and impact on key business metrics.
Build and Scale Talent Partnerships
Source, negotiate, and activate strategic talent partnerships that expand F2's reach into new customer segments. Own the full partnership lifecycle from identification through contract execution and performance measurement. Establish repeatable frameworks for evaluating partnership opportunities and measuring creator impact.
Translate Physical Events to Digital Experiences
Design and implement strategies that convert IRL event momentum into sustained onsite engagement. Partner with marketing leads to create integrated experiences that bridge physical and digital touchpoints. Own the measurement framework that connects event participation to customer behavior and sales.
Drive Cross-Business Revenue Opportunities
Identify and close collaborative deals with AWS, Ads, and other strategic Amazon businesses. Build business cases that demonstrate mutual value creation. Own relationship management and quarterly goal-setting with partner teams.
Influence Product Roadmap
Advocate for partner and customer needs in product development discussions. Propose and pressure-test new integration concepts that unlock revenue opportunities. Translate market insights into actionable product requirements that drive adoption.
Key job responsibilities
Own Content Strategy and Execution
Develop and execute integrated content campaigns that drive measurable revenue growth and new customer acquisition across Fashion, Sports, and Outdoors. Define campaign objectives, success metrics, and optimization strategies. Deliver quarterly business reviews demonstrating ROI and impact on key business metrics.
Build and Scale Talent Partnerships
Source, negotiate, and activate strategic talent partnerships that expand F2's reach into new customer segments. Own the full partnership lifecycle from identification through contract execution and performance measurement. Establish repeatable frameworks for evaluating partnership opportunities and measuring creator impact.
Translate Physical Events to Digital Experiences
Design and implement strategies that convert IRL event momentum into sustained onsite engagement. Partner with marketing leads to create integrated experiences that bridge physical and digital touchpoints. Own the measurement framework that connects event participation to customer behavior and sales.
Drive Cross-Business Revenue Opportunities
Identify and close collaborative deals with AWS, Ads, and other strategic Amazon businesses. Build business cases that demonstrate mutual value creation. Own relationship management and quarterly goal-setting with partner teams.
Influence Product Roadmap
Advocate for partner and customer needs in product development discussions. Propose and pressure-test new integration concepts that unlock revenue opportunities. Translate market insights into actionable product requirements that drive adoption.
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