**Job Responsibilities:** * Coordinates execution and supports development of comprehensive go-to-market strategies for a mid- complex portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth. * Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability. * Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior. * Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value. * Facilitates perfect and flawless new product introductions and launches, ensuring cohesive interaction with the business during the business marketing process and driving alignment with marketing strategies. * Coordinates the marketing cadence and manages the new product introduction process across regions, ensuring synchronized strategy execution and optimal market launch outcomes through meticulous planning and stakeholder collaboration. * Implements and optimizes global assets and content with limited supervision, ensuring alignment with local customer decision journeys and effective support for campaign and program objectives. * Defines sophisticated portfolio positioning strategies by analyzing customer decision journeys and sales cycles, identifying opportunities to enhance conversion rates and strengthen the portfolio's market presence across diverse segments. * Designs integrated omni-channel experiences and detailed shopper journeys by leveraging media strategies to maximize campaign effectiveness and enhance market impact. * Measures and monitors category analytics and consumer insights continuously, addressing performance gaps and knowledge deficits to drive strategic decision-making and improve overall consumer engagement and market success. * Forms cross-functional teams required to plan and execute product launches, identifying target customer personas and ensuring alignment with global strategy and overall business and marketing strategy. **Minimum required Education:** Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent. **Minimum required Experience:** Minimum 5 years of experience with Bachelor's OR Minimum 3 years of experience with Master's in areas such as Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent. **Minimum required Certification:** N/A **Preferred Education:** N/A **Preferred Experience:** N/A **Preferred Certification:** LEAN Six Sigma (Advanced) or equivalent **Preferred Skills:** * Business Acumen * New Product Introduction (NPI) * Continuous Improvement * Omnichannel Customer Engagement * Product Portfolio Management * Shopper Marketing * Business Development * Go-to-Market Strategies * Marketing Analytics * Proposition Development