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This Position reports to:

Product Manager
 

Your role and responsibilities (Mandatory)

Product Strategy & Roadmap:

Define and execute the local product strategy and roadmap for PLC, HMI and Servo products aligned with ABB’s global vision and local market needsWork and synchronize with Global Product Management teams for Product Roadmap planning and execution with ramp-up and ramp-down plans for PLC, HMI & Servo products.

Market Intelligence:

Conduct market research, competitor analysis, and customer feedback collection to identify trends, opportunities, and gaps in the PLC, HMI & Servo products.Analyze and identify new markets, applications and segments on granular level to grow the PLC, HMI & Servo business.

Portfolio Management:

Manage the entire product lifecycle—from introduction to phase-out—ensuring profitability, competitiveness, and alignment with business goals.Work and synchronize with Global Product Management team and R&D teams for new and existing PLC, HMI & Servo products portfolio managementNew product and existing product customization requests business plan and execution, work with R&D teams for new product development or existing product feature development.

Go-to-Market Planning:

Develop and implement go-to-market strategies, including pricing, positioning, and promotional activities in collaboration with marketing and sales teams.Work closely with R&D and Global Product Management to ensure timely product launches, quality improvements, and supply continuity.Preparation of product documentation, product presentation, training contents, website and internal tools content update.

Sales Enablement:

Support the sales organization with product training, technical documentation, and value proposition development to drive customer engagement and sales growth.Equipe sales team with the ABB products differentiators and play books for strong sales arguments.

Cross-functional Collaboration:

Work closely with Operations team and Supply Chain teams to oversee inventory levels and sales volumes to ensure ability to fulfil customer orders.Work closely with Application development teams & OEM teams to support development of packaging solutions using PLCs, HMIs & Servo products for OEMs.Work closely with technical support teams to support customers with superior experience with pre- & post-sales.

Customer Engagement

Act as a key point of contact for strategic customers, gathering insights and translating them into actionable product enhancements or new offerings.Support the Sales & Marketing teams for presenting and participating in the Expos events and other promotional activities.

Performance Monitoring:

Track product performance metrics (e.g., revenue, market share) and take corrective actions as needed to meet business targets.Work closely with local and global product engineering teams for product failure analysis and quality improvements.

Compliance & Standards:

Ensure products meet local regulatory, safety, and industry standards, and support certification processes where required.

Innovation & Digitalization:

Drive innovation initiatives and explore digital solutions that enhance the value proposition of PLC and Servo offerings.
The work model for the role is: onsite

This role belongs to Motion Business for Drive products division, based in Bangalore- Peenya, India
 Qualifications for the role :-Requires a BE / B. Tech in Electrical/ ECE/EEE or similar discipline5 + Years of relevant experience in experience in product management, product marketing roles, OEM Market development, or Application development etcTechnical knowledge of automation & motion products including PLC, HMI, SCADA, Servo, Motion controllers, VFDs, etc.Knowledge on industrial networking and communications like Modbus, Profibus, Profinet, EtherCat, Ethernet, etc.Prior experience with local product development / local product launch process will be a plus.Aggressive, result oriented and self-driven, should have knowledge on trends and next moves in Automation Space including Industry 4.0, IIoT, AI, etc.

More about us

ABB Drive Products is a technology leader serving industries, infrastructure and machine builders with world-class drives. With our products, global scale and local presence, we help our customers to improve energy efficiency, productivity and safety. Our people and culture are the foundation of our success. We all together make the difference for our customers every day

 

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