Responsible for the planning, organizing and implementation of FRAGRANCE marketing plans and promotions in order to reach company’s target on Precision, means market share, growth, profitability and image.
Key Responsibilities:Marketing and Forecasting
- Plan implementation of FRAGRANCE marketing plans and budgets for Taiwan market.
- Formulate and manage FRAGRANCE marketing, consumer promotion, retail marketing event, relationship marketing and direct marketing plans/campaigns.
- Plan and Forecast Demand for each new and existing FRAGRANCE products in line with inventory targets.
- Work with Logistics Dept, assure good inventory quality (finish goods, samples & SPM) both in the warehouse & counters; assure labeling Logistics Dept carries out procedures and ensure shelf-life/stock turn of each SKU.
- Coordinate with local Communications management team, training team, sales team to optimize the execution of any campaign.
- Work with regional marketing counterparts to get clear guidelines, input local market needs and eventually work out best plan for TW market/consumers.
Visual Display and Operations
- Follow-up with logistics department & ensure delivery of planned merchandises are on schedule to counters.
- Ensure Chanel FRAGRANCE units; displays & merchandise are well kept with Chanel standards in counters and according to marketing plan.
- Work with visual display team to follow up the implementation of FRAGRANCE POS and operational visual merchandising.
Finance
- Cooperate with the Inventory & Logistics Department to ensure optimal inventory.
- Plan, optimize and control the FRAGRANCE budget expenses to within planned levels while maximize the investment.
· Consumer
- Based on palm data and external market intelligence, identify FRAGRANCE market trend and potential market segments; analyze store traffic, competitors information and market niches for marketing focus; and analyze marketing effectiveness and promotion feedback in order to offer marketing insights and initiatives to develop local marketing actions.
- Develop campaigns for Customer Relation Management.
- Conduct market surveys through various means to keep abreast customers’ buying trend.
People
- Support & follow up on relevant motivational and human resource policies of Chanel including Global Vision, Mission &Competencies.
Internal communication
- Always keep data/information transparent and always keep effective communicate with related stakeholders by using matrix communication instead of line communication.
Person Specifications:Academic / Professional Qualifications
· Bachelor’s degree or above
· Fluent in both Chinese and English ability
Work Experience
· At least 5 years of solid product marketing experience in cosmetics industry.
· Fragrance category experience, along with a background in retail consumer events and activities, is preferred.
Required Competencies
· Good communication and collaboration skill internally and externally.
· Analytical skills and good at numbers
· Strategic planning skills
· Able to make decisions independently
· Innovative and self-motivated