Ownership for portfolio life cycle management, drive product/portfolio growthDrive Voice of the Customer activities that result in the enhancement of our program / product portfolio while validating new, sustainable differentiated opportunities, and coordinate with upstream team to expand products pipelinePerforms quantitative market opportunity assessments (i.e. market sizing, driver assessment, growth rate estimations) and customer segmentation analysesFrame a business case based on market assessment, competition landscape analysis and product concept winning strategy and value propositionPrepare for Launch materials and conduct launch activitiesSetting strategic pricing guidelines, developing, and improving marketing tools and conducting sales trainingsLead the customer engagement in the project, keep good coordination with KOL, conducting the engagement with the quality of deliverables.Actively participates in internal sales and marketing meetings, customer events as well as international trade fairs and conferences.

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