Product Manager, ILD
Boehringer Ingelheim
**THE POSITION**
Develop and oversee the marketing strategy and tactical plan of respiratory brands. Evaluate the effectiveness of promotion and advertising programs and lead improvement of it.
**Tasks & responsibilities**
+ Product management
+ To develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
+ To prepare and implement related annual brand plan
+ Management / co-ordination
+ To develop and manage national level KOLs
+ Ensure high quality implementation of marketing plans
+ Control of the budget within agreed limits; allocate budget by annual strategy to keep efficacy.
+ Implement quality standards of daily work
+ Drive innovations in hospital communication and support to support robust business growth
+ Ensure optimal flow of information, messages and material to salesforce; set up the product training for sales force
+ Cross function communications
+ Collaborate with local and ROPUbrand team to implement and optimize annual plan
+ Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
+ Market intelligence
+ Lead and implement necessary research and analysis, to understand market dynamics and initiate marketing programs
+ Maintain competitive and updated on competitor activities.
**Requirements**
+ At least 5 years of marketing experience in multinationals; sales experience is a plus.
+ Bachelor’s Degree of Pharmaceutical science/Medicine or related field
+ Preferably having experience in Pulmonology and Rheumatology TA
+ Leadership and decision making and Strategic integration and result orientation
+ Strong analytical and strategic thinking skills; ability to identify creative approaches to market/customer in support of growing the business
+ Business acumen and Excellent people interaction skills
+ Preferably having experience in product launch and launch readiness
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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