Position Summary

This role is responsible for planning and implementation of action plans for air conditioning and online business to ensure achievement of business goals, for Singapore market.

Role and Responsibilities

Aircon Product Marketing (Primary role):

Establish overall business strategy for air conditioning departmentPositive contribution towards the achievement of business KPIs:Sales revenue and profit target Handle product roadmaps and lifecycle, pricing and island-wide promotionManage 3-month sales / P&L forecasting, expenses plan and promoter incentives Responsible for ensuring detailed P&L management Allocation of marketing expenses, sales allowance to cross functional teams according to business needsAnalyze competitive landscape and conducting regular competitor product benchmarking to increase market leadershipPlanning with various functional teams (Sales / Marcom / Retail) to ensure on-time and smooth execution of campaignsWork closely with Key Account Managers on pricing, promotion and demand planning for both B2B & B2CWork closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventoryProduct launch planning and execution (trade and media partners)Confidently deliver product presentations to media and trade partnersApplication of product certification (Energy labelling, Short Range Device, Safety Mark) Closely manage external service vendor to ensure top notch service level provided for end consumerContact point in aircon department for any service-related matters, providing appropriate advice for service-related matters  Any other Ad Hoc duties and reporting

Online Product Marketing (Secondary role):

The overall Product Marketing manager responsible for total Digital Appliances team online business (Refrigerator / Laundry / Cooking / Cleaning / Aircon)Collaborating with online team to build campaigns to achieve online sales targetWorking with respective Product Managers to ensure detailed P&L managementEnsuring proper execution of campaigns / programs

Skills and Qualifications

Minimum Bachelor's degree, preferably in Business Management / MarketingHas no less than 5 years of experience of marketing / product management / business, within Air Conditioning / Air Solutions / HVAC product segmentCompetent in presentation skills (Powerpoint) and data analysis (Excel)Commercial savviness and acumenGood business planning, project management and execution skillsGood communication, presentation and interpersonal skills

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