This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Join AT&T and help shape the future of communications and technology that connect the world. We value innovators who seek to explore the unknown and challenge the status quo. Bring your bold ideas and fearless spirit to redefine connectivity and transform how people share stories and experiences. At AT&T, you won’t just imagine the future—you’ll build it.

What you’ll do:

Key Responsibilities

Define and own the growth strategy and roadmap for the product, aligned to business targets (subs, ARPU, attach rates, retention).

Lead initiatives that improve:

Awareness and consideration among target segments.

Conversion through digital and assisted sales channels.

Setup/activation completion rates for new customers.

Cross-sell and upsell of add-on services/devices.

Collaborate with marketing and channel teams to:

Develop customer segmentation and value propositions.

Design and launch campaigns across digital, retail, and care channels.

Optimize landing pages, funnels, and offers.

Work with analytics to:

Define and track funnel KPIs and growth metrics.

Run experiments (A/B tests) to improve conversion, engagement, and LTV.

Build and maintain dashboards that inform decision-making.

Influence pricing & packaging decisions to balance growth, profitability, and customer value.

Serve as the voice of the business in product discussions, ensuring that new features drive measurable growth outcomes.

What you’ll need:

We’re looking for a Principal Product Manager focused on growth, adoption, and monetization for our smart home security product. This role sits at the intersection of product, marketing, and sales, with a mandate to drive customer acquisition, activation, upsell, and retention.

What you’ll bring:

Ideal Experience & Skills

4–8+ years in product management, growth, or a related role (e.g., growth marketing, product marketing, commercial strategy).

Proven track record driving customer acquisition, conversion, or retention in a subscription or consumer service.

Strong analytical skills; comfortable with funnels, cohorts, and experimentation.

Experience collaborating with marketing, sales, and channel teams.

Ability to translate business goals into concrete product and go-to-market initiatives.

Excellent communication and storytelling skills—able to influence stakeholders at multiple levels.

Success in 12 Months Looks Like

Clear, measurable improvements in acquisition, activation, and retention metrics.

A prioritized, data-driven growth roadmap aligned to company goals.

Strong, repeatable experimentation engine across key touchpoints.

Tight collaboration with marketing, channels, and product teams to drive growth.

Our Principal Product Marketing & Development - Smart Home Products, earns between $158,200-$237,400 USD Annual, Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage  401(k) plan  Tuition reimbursement program  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  Paid Parental Leave  Paid Caregiver Leave  Additional sick leave beyond what state and local law require may be available but is unprotected  Adoption Reimbursement  Disability Benefits (short term and long term)  Life and Accidental Death Insurance  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  Employee Assistance Programs (EAP)  Extensive employee wellness programs  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,AT&T internet (and fiber where available) and AT&T phone.

Ready to join our team? Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-101184 Date posted 02/19/2026