**Make an impact with NTT DATA** Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive. **Your day at NTT DATA** The Principal Marketing Specialist is a highly skilled subject matter expert, responsible for coordinating and managing of all aspects of marketing. This role is responsible for the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities. The Principal Marketing Specialist may coach and mentor less experienced members of the Marketing team. **Key responsibilities:** + Manages the development and execution of marketing campaigns. + Provides expertise on the development and maintenance of the marketing activity calendar and supporting information. + Ensures that marketing activities align, overlaps are minimized and that these activities are communicated as outlined by the marketing calendar. + Supports the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics. + Manages development of targeted demand generation programs that are unique, relevant and executable by the assigned business units. + Manages information load being distributed to marketing and communications teams. + Works with internal teams and external suppliers to ensure the delivery of efficient service. + Manages delivery of content, tools and materials for internal and external communications. + Engages in and facilitates sales enablement activities that create alignment between sales, marketing and key partners. + Works cross functionally to ensure that sales enablement components feature prominently in all relevant communications. + Ensures that all marketing activities related to sales enablement are obtained via the existing and recommended or relevant channels. + Manages programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas. + Provides expertise on the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content. + Provides expertise on the development of case studies on key projects, and clients that help drive credibility and interest in organizational services. + Coaches, mentors and provides guidance to less experienced members of the team. + Performs any other related task as required. **To thrive in this role, you need to have:** + Extended knowledge and understanding of all relevant industry standards. + Extended knowledge and understanding of best practices for marketing. + Excellent written and verbal communication skills, including the ability to be influential and persuasive with stakeholders. + Excellent ability to interact with a variety of internal team members at different levels in the organization. + Demonstrates good understanding of the features and benefit of the company’s products and services. + Extended understanding how databases are utilized in effective marketing. + Excellent ability to articulate company's value proposition. + Excellent ability to work with and manage many projects within the required deadlines. + Extended awareness of data privacy and compliance as they relate to marketing activities. + Extended knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations. + Extended understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions. **Academic qualifications and certifications:** + Bachelor’s degree or equivalent in Marketing Management or related field. **Required experience:** + Extended demonstrated experience in all aspects of marketing. + Extended demonstrated experience with marketing service delivery software. + Extended demonstrated experience with a wide variety of computer software, hardware, and peripherals, including Microsoft 365. **Workplace type** **:** Hybrid Working **About NTT DATA** NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo. **Equal Opportunity Employer** NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.