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Position: Principal Marketing Insights Specialists
Employer: EMD Millipore Corporation
400 Summit Drive
Burlington, Massachusetts 01803
Job Site: 80 Ashby Road
Bedford, Massachusetts 01730
Telecommuting: Telecommuting is available for this position. Individual must be in the office 2-3 days per week, so must reside in the Bedford, MA region.
Travel: 10% domestic travel and 5% international travel per year is required.
Responsibilities:
Utilize machine learning and AI to analyze customer segments, identifying key demographics, preferences and behaviors to enable targeted strategies for Process Solutions customers.Develop and implement advanced analytics models to optimize marketing campaigns, focusing on customer engagement metrics (such as social media engagement, conversion rate (CR), customer lifetime value (CLV), and return on ad spend (ROAS)) and return on investment (ROI) across various channels (digital, print, omnichannel).Conduct in-depth assessments of key bioprocessing modalities (mRNA, pDNA, monoclonal antibodies (mAbs), ADCs, gene and cell therapy and recombinant proteins) and identify and evaluate high- growth opportunities in niche market areas, such as Process Analytical Technology (PAT), cell line expression systems and process development, to inform product positioning and marketing strategies and uncover growth opportunities.Leverage social listening, NLP and AI-based analytics to monitor online customer interactions, sentiment and engagement trends, providing actionable insights to refine digital marketing and lead generation strategies.Conduct competitive analysis to identify market opportunities and threats, providing recommendations for product differentiation and strategic positioning in the market.Act as a technical lead/data architect for development efforts within the reporting environment in Foundry and as a POC for the business to handle ad hoc requests and questions concerning the data & reporting.Utilize advanced analytics tools and AI-powered software (like Anaconda, Visual Studio, Foundry, Tableau, Smartsheets, Python) to enhance data visualization and reporting capabilities, ensuring insights are actionable and easily understood.Enhance the process solutions market model by embedding predictability on pipeline progression, demand, supply and macro market trends to enable more accurate forecasting and serve as a critical input for the annual strategy development process.Manage the process solutions market research by identifying and utilizing the right external information sources (including BDO BioX capacity data, Pitchbook/Crunchbase, Evaluate Pharma, Beacon, and Global Data), come up with predictive analytics, product journeys, market shares to support all franchises (upstream, downstream, single-use, and hardware).Collaborate with global cross-functional teams, including R&D, global strategic accounts, strategy, franchise owners, customer application, and business and commercial excellence, to align insights with market entry strategies and product lifecycle management.
Requirements & Qualifications:
Employer requires a Master’s Degree in Data Analytics, Data Science, or a closely related field and at least four (4) years of work experience as a Data Scientist or related occupation in data analysis and machine learning within the life sciences sector. In addition, the employer requires the following:
Demonstrated ability conducting competitive analysis and market assessments of bioprocessing modalities and niche market areas gained through at least three (3) years of work experience. Demonstrated ability acting as a technical lead in developing advanced analytics models and reporting dashboards, using programming languages such as Python and R and tools such as Tableau and Foundry gained through at least three (3) years of work experience. Demonstrated ability managing market research initiatives and utilizing external data sources gained through at least four (4) years of work experience.Demonstrated ability collaborating with cross-functional teams in a global context and managing vendor relationships gained through at least four (4) years of work experience. Demonstrated knowledge of life science and pharmaceutical industry datasets such as Evaluate Pharma, Global Data, BDO Bioreactor Capacity, Beacon and Pitchbook, gained through at least four (4) years of work experience.
All years of experience may be gained concurrently.
This position is eligible for EMD Millipore Corporation’s Employee Referral Program.
Applicants can send resumes to EMD Millipore Corporation, 400 Summit Drive, Burlington, Massachusetts 01803 (Attn: Req#291886) or apply online at https://careers.emdgroup.com
Salary Range: One hundred sixty-one thousand eight hundred three dollars to two hundred nineteen thousand dollars per year.
Compensation is based on experience, location, and other factors. We offer generous benefits packages: https://careers.emdgroup.com/us/en/benefits.
What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!