Are you passionate about shaping the future of entertainment through the power of voice, and AI? Prime Video is reimagining how customers discover, engage with, and talk about their favorite shows, movies, and live sports — and conversation design is at the heart of that transformation.

The Prime Video UX team is seeking a customer-obsessed Principal Conversation System Designer to join our team and define the future of AI-powered conversational experiences across Prime Video's global platform. This role will be responsible for crafting the voice, tone, language framework and interaction design behind how customers engage with Prime Video through natural language — whether through voice interfaces, AI assistants, or chat-based discovery features. The right candidate leads with clarity and empathy, inspires others, and has a passion for solving problems at massive scale.

To thrive in this role, you must be a pioneer with an inventor's spirit and a deep understanding of language — both inputs and outputs — who is passionate about technology and innovation. You know how to work fast, manage multiple projects, and understand how to embed your thinking to train and tune scaled LLM output . You must be comfortable working with product briefs, managing stakeholder inputs, functional requirements, and timelines. You have a solid understanding of conversation design fundamentals combined with a deep understanding of how to collaborate with UX designers, researchers, product management, engineering, data science, and operational teams as you go from early-stage product concepts to launches of new features and experiences.


Key job responsibilities
* Define the overall conversation design vision for AI-powered discovery, recommendation, and engagement experiences across Prime Video's global platform.
* Create world-class, user-centered conversational experiences through consideration of UX research, market research, business requirements, customer feedback, and usability study findings.
* Work with Science and Editorial teams to help train and refine LLMs to generate content that matches the intention of the designs and the Prime Video brand voice.
* Demonstrate leadership in driving conversation design processes and standards into the organization that help refine strategy and elevate quality.
* Translate business requirements into use cases and high-level customer experience requirements for conversational interfaces.
* Design the interaction flow, dialogue logic, and response frameworks for new AI-powered features.
* Develop and maintain detailed conversation design specifications, including sample dialogues, error handling flows, and edge case documentation.
* Present design work to the UX team, product team, engineering team, Amazon leadership, and external partners for review and feedback.
* Mentor other conversation and UX designers and be a bar-raiser for quality of work.
* Work across design verticals to standardize and educate others on conversation design systems and voice/tone guidelines.
* Collaborate with other design team members on experiences, frameworks, process, and best practices.