We are seeking an accomplished Principal Business Development Manager to lead the development and growth of our commercial ecosystem partner portfolio to support HP’s Personal Systems Commercial Products. This role focuses on advancing joint initiatives, aligning partner strategies with organizational priorities, and driving revenue growth through co-innovation and integrated go-to-market execution. 

Key Responsibilities 

Lead strategic business development initiatives to identify, secure, and scale high-impact commercial partnerships aligned with long-term company objectives 

Define and deliver joint business initiatives, product integrations, and co-marketing programs that expand market presence and accelerate adoption of commercial products 

Develop and mature long-term strategic frameworks for partner engagement, including capability alignment, solution co-development, and enterprise customer enablement 

Serve as the primary liaison between executive leadership and partner counterparts, guiding cross-functional coordination across product, marketing, sales, and technical teams 

Negotiate and operationalize complex commercial agreements, ensuring balanced outcomes and scalable long-term value creation 

Monitor market, technology, and competitive trends to shape alliance priorities, ensuring alignment with emerging business segments and commercialization opportunities 

Represent the organization in strategic alliance and vendor forums, reinforcing thought leadership in the commercial technology ecosystem 

Qualifications 

Bachelor’s degree in Business, Marketing, or related field; MBA or equivalent executive experience strongly preferred 

10+ years of experience in business development, strategic alliances, or channel partnership leadership within the commercial technology sector 

Proven success developing and managing partnerships with Tier-1 vendors such as Microsoft, Intel, and other enterprise ecosystem leaders 

Deep understanding of partner business models, co-sell frameworks, and joint value creation in enterprise product environments 

Demonstrated ability to translate alliance strategy into actionable revenue and product outcomes 

Strong executive communication and negotiation skills for high-value, long-term agreements 

Experience driving strategic influence and organizational alignment across multiple business units 

Key Traits 

Alliance Strategist: Builds trusted, high-performance relationships with major technology vendors and industry stakeholders 

Visionary Leader: Shapes long-term partnership agendas that position the organization as a key collaborator in the commercial technology ecosystem 

Innovative Connector: Identifies and architects new partnership models that deliver differentiated customer value 

Enterprise Mindset: Balances strategic vision with operational execution to support complex partnership and product strategies 

Influential Communicator: Commands credibility with internal executives and external alliance leaders through insight and follow-through 

Analytical and Outcome-Oriented: Grounded in data-driven decision-making to evaluate alliance impact and ROI 

Additional Skills 

Expertise in partner governance, alliance frameworks, and co-selling programs with major vendors 

Superior skills in contract structuring, negotiation, and long-term partnership planning 

Proficiency in commercial product ecosystems and joint innovation programs 

Strong organizational agility, managing global stakeholders and partner teams effectively 

  The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

Health insurance

Dental insurance

Vision insurance

Long term/short term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies, including;

4-12 weeks fully paid parental leave based on tenure

11 paid holidays

Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.