**Role Purpose** This role sits in the Greater China Integrated Marketplace (IMP) Strategy team with a strong brick-and-mortar focus. The candidate will be a key partner to stores leadership across headquarters, territory, and field, shaping growth strategy across physical retail channels and driving the B&M to broader marketplace initiative. This candidate will lead strategic planning and serve as the strategic brain behind shaping the next chapter of premium retail and B&M growth in Greater China. **Key Responsibilities** **Strategic Planning** + Lead core strategy gates and annual planning for IMP with a B&M lens. + Align priorities across IMP so brand, product, and marketplace plans move in one direction. + Identify new growth opportunities across the marketplace with a focus on physical retail, and translate them into clear, actionable strategies and roadmaps. **Business Performance Reviews** + Orchestrate stores weekly, monthly, quarterly, and critical doors business reviews. + Deliver sharp insights on B&M performance to inform timely decisions. + Maintain consistent KPI definitions, targets, and tracking across retail formats and retail partners. **Strategic Projects Execution** + Lead B&M strategic projects that unlock commercial growth and profitability in stores. + Drive cross-functional work with merchandising, marketing, operations, analytics, finance, and store teams to land outcomes on time and on scope. + Codify best practices from store operations and retail excellence into repeatable playbooks. **Requirements** + Bachelor’s or Master’s degree. + 7+ years in strategy, consulting, or within a sports brand, retail, or FMCG environment; hands-on project or in-house experience in physical retail is strongly preferred. + Solid understanding of retail operations and the China retail landscape; experience with wholesale or direct business is a plus. + Strong strategic thinking and structured problem solving; able to move from insight to action with proven success leading cross-functional projects in a matrix environment. + Solid analytics fluency; comfortable with dashboards, sell-through analysis, and store performance metrics. + Clear and concise communication in English and Chinese, written and verbal. NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.