ROLE SUMMARY

This position is responsible for the management and performance of key brand in Primary Care by developing strategies, brand plans and executing key initiatives.  

This position directly reports to Primary Care lead and closely work with global team and cross functional team (e.g. Sales, Medical, Access, RA, etc)

ROLE RESPONSIBILITIES

Product Planning & Implementation

Define aspirational revenue forecasting with reflecting operating environment changes, market insights and competitor landscapesOptimize internal connection with cross functional teams to achieve strategic and financial goals.Ensures effective implementation of designated promotional plans to achieve desired business outcomes

Work with Field Force

Works effectively with field force to develop, implement and monitor strategies to achieve goals

Cross-divisional Teamwork

Understands the interdependencies of cross-functional teams and work effectively with key stakeholders

Market Intelligence

Analyzes and interprets market intelligence from a range of sources (including market research) to ensure that knowledge is up to date and appropriate for decision making

Sales Forecasting

Assesses and understands the competitive pharmaceutical market and proactively identify opportunities in sales goals that are aligned with the corporate objectives

Expense Management

Demonstrates sound financial management by ensuring that expenses are within budgets to achieve profit target

Relationship Management with Customer/Stakeholders

Builds positive relationships with key customers/ stakeholders (opinion leaders) by understanding and managing their needs and expectations.Seeks opportunities to provide values that will enable successful implementation of product strategies and tactics.

BASIC QUALIFICATIONS

Bachelor’s degree or above

PREFERRED QUALIFICATIONS

Strong strategic, analytical and communication skillsFluency in spoken and written both Korean & EnglishGood interpersonal & communication skillsStrong customer focusStrong drive for resultsInnovative & Creative thinkingStrong teamworkHigh ethical standards (Integrity)

  
Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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