Why SoftwareOne? Success at SoftwareOne is not defined by what you do for yourself, but by what you deliver for our customers, the business, and for the employees around you. SoftwareOne employees are energized, agile and are laser passionate about delivering special Customer Happiness and results. Our leaders empower and encourage their teams and provide a working environment that delivers incredible levels of Employee Happiness. We have Low ego. Our leaders operate with a high level of Team but can work at Speed lead change in a global economy. We are a leading global provider of end-to-end software and cloud technology solutions, headquartered in Switzerland. Our 8,700 employees support our approximately 65,000 customers in their digital transformation. The role We are pleased to announce an opportunity to join our team as: Marketing Apprentice SoftwareOne Academy Scope: Special fixed-term employment contract (Internship) | Office:Bogotá/Medellín/ | Hybrid Objective Develop as a marketing professional by actively participating in the design, execution, and analysis of strategies and campaigns, contributing creative ideas and applying academic knowledge in real business scenarios, with the goal of supporting brand positioning, demand generation, and company growth. Other qualities we value Marketing Knowledge: Understanding of concepts such as market research, segmentation, customer journey, branding, digital advertising, content marketing, and growth marketing. B2B Environment Understanding: General knowledge of the B2B buying cycle and the various stakeholders involved in the decision-making process. Analytical Skills: Ability to interpret campaign metrics, consumer behavior, and content performance results. Familiarity with tools such as Google Analytics, Hotjar, or similar. Content Marketing and Lead Generation: Interest in demand generation strategies, conversion funnels, and the creation of value-driven content (eBooks, whitepapers, webinars, etc.). Digital Tools Management: Basic knowledge of digital platforms such as Meta Business Suite, Canva, Mailchimp, Google Ads, and CRM tools like HubSpot. Willingness to learn marketing automation tools. Creativity and Innovation: Ability to propose distinctive ideas to capture attention in a competitive environment. Effective Communication: Ability to craft clear, coherent messages aligned with the brand’s voice, for both social media and corporate or technical audiences. Multichannel Campaign Design: Interest in participating in the planning, execution, and follow-up of campaigns across both digital and traditional media. Self-Learning: Initiative to stay up to date with the latest marketing trends, applied AI, emerging platforms, and consumer behavior. Related academic programs: Bachelor’s degree in Marketing, Business Administration, Market Research, Digital Marketing, Business Administration with an emphasis in Strategic Marketing or Sales, or Marketing Consulting, with institutional authorization to sign an apprenticeship contract and start your practical training phase. What we need to see from you What we expect from you: Motivation to learn and apply knowledge in real business scenarios. Strong verbal and written communication skills, with the ability to convey ideas clearly and effectively. Teamwork with a collaborative and interdisciplinary approach. Results-oriented mindset, understanding the impact of marketing on business growth. Analytical thinking, capable of interpreting data and translating it into actionable proposals. Adaptability to change in a fast-paced, digital, and constantly evolving environment. Creativity. What we offer: We train you to take control of your career! Comprehensive training: From day one, we prepare you to take charge of your professional path. International projects and a multicultural team, where your work will have a real impact. Mentoring and professional development with continuous guidance. A stimulating work environment: Company-wide meetings, culture team activities, and spaces to share and learn. Interested? Apply now and we’ll get in touch with you very soon! Job Function People & Culture Accommodations