Job description / Role Job Type
Full Time Job Location
UAE Nationality
Any Nationality Salary
Not Specified Gender
Not Specified Arabic Fluency
Not Specified Job Function
Marketing, Advertising & PR Company Industry
Media & Entertainment Key Responsibilities:

- Develop and implement comprehensive public relations strategies to strengthen the company's brand visibility and reputation.
- Coordinate press opportunities, manage media inquiries, and prepare press releases.
- Maintain the company's corporate image, ensuring alignment with organizational values.
- Lead the development of brand messaging and narratives to resonate with target audiences.
- Build and nurture relationships with media partners to secure positive and consistent coverage.
- Oversee social media content and ensure alignment with PR strategies.
- Monitor public perception and take proactive steps to maintain a positive image.
- Organize and manage events to enhance visibility and reputation.

Key Qualifications:

- Proven experience in public relations, with a strong understanding of brand management.
- Excellent communication and interpersonal skills, with the ability to interact with media and stakeholders effectively.
- Strategic thinker with the ability to manage multiple projects and deadlines.
- Bachelor's degree in communications, marketing, or related field, with extensive experience in PR.
- Familiarity with digital media platforms and modern PR tools.

About the Company

MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.

Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).

Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.

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