PR Manager, International Devices & Services PR team
Amazon.com
PR Manager, Amazon Devices Canada
Amazon is on a mission to bring the world's most innovative devices and services to millions of customers across Canada — and we're looking for a bold, creative PR leader to help tell that story.
We're looking for someone who lives and breathes Canadian media culture, knows how to turn a product launch into a cultural moment, and thrives in a fast-moving, high-stakes environment. This is a rare opportunity to shape how Canadians discover and fall in love with products like Alexa, Echo, Kindle, Fire TV, Ring, Blink and Amazon Leo — working at the intersection of technology, culture, and storytelling, building campaigns that resonate locally while connecting to a global brand.
The role reports into the Head of Devices and Services PR for Americas and works with local PR agencies to manage launches, drive product and feature awareness through a rolling program of proactive media outreach, and implement creative PR and influencer campaigns across owned, earned, and paid media. This individual works closely with business and marketing teams and leads day-to-day press office operations.
Key job responsibilities
Shape the narrative. Develop and lead proactive creative PR campaigns, delivering clear, results-focused reports linked back to business goals. Plan and execute product and service launches with precision, measuring success against pre-defined objectives.
Build strong partnerships. Work with external PR agencies to develop and implement proactive PR plans for devices and services. Become the go-to Amazon voice for Canada's top tech and lifestyle journalists, building relationships that deliver results over the long term.
Move at the speed of news. Turn fast-moving news cycles into opportunities — protecting and elevating Amazon's reputation as an innovator in real time, and successfully navigating complex, unexpected communications challenges.
Connect the dots across Amazon. Collaborate with PR teams across Amazon — from Stores to AWS to Prime Video — to maximize opportunities and implement holistic, integrated campaigns.
Amazon is on a mission to bring the world's most innovative devices and services to millions of customers across Canada — and we're looking for a bold, creative PR leader to help tell that story.
We're looking for someone who lives and breathes Canadian media culture, knows how to turn a product launch into a cultural moment, and thrives in a fast-moving, high-stakes environment. This is a rare opportunity to shape how Canadians discover and fall in love with products like Alexa, Echo, Kindle, Fire TV, Ring, Blink and Amazon Leo — working at the intersection of technology, culture, and storytelling, building campaigns that resonate locally while connecting to a global brand.
The role reports into the Head of Devices and Services PR for Americas and works with local PR agencies to manage launches, drive product and feature awareness through a rolling program of proactive media outreach, and implement creative PR and influencer campaigns across owned, earned, and paid media. This individual works closely with business and marketing teams and leads day-to-day press office operations.
Key job responsibilities
Shape the narrative. Develop and lead proactive creative PR campaigns, delivering clear, results-focused reports linked back to business goals. Plan and execute product and service launches with precision, measuring success against pre-defined objectives.
Build strong partnerships. Work with external PR agencies to develop and implement proactive PR plans for devices and services. Become the go-to Amazon voice for Canada's top tech and lifestyle journalists, building relationships that deliver results over the long term.
Move at the speed of news. Turn fast-moving news cycles into opportunities — protecting and elevating Amazon's reputation as an innovator in real time, and successfully navigating complex, unexpected communications challenges.
Connect the dots across Amazon. Collaborate with PR teams across Amazon — from Stores to AWS to Prime Video — to maximize opportunities and implement holistic, integrated campaigns.
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