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Job Description

Job Purpose

The Portfolio Brand Manager is accountable for the brand strategy and full P&L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&T and other key functions, supported by digital acumen and strategic & agile decision-making — all in alignment with Takeda’s mission and values.

Role Core Responsibilities & Accountabilities

Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.Own the strategic and operational Brand Plans at utmost innovation & quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement & new ways of working.Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.Maximizing the time on territory to better understand the customer & patient journeys in real life.Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives & delivering best practices within Takeda Global.Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&C & Legal,DD&T and other key teams.Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy & company reputation inline w PTRB approach.Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .Support launch excellence for new products or indications, ensuring full readiness across the value chain.

Role Mandatory Responsibilities

Adhere to Takeda’s Information Security and Technology Use policies.Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.Uphold integrity and ethical conduct in alignment with Takeda’s values (Takeda-ism).Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.

Job Dimension

OPEX responsibility: Yes

Financial Responsibility: Yes

Volume Impact: Yes

Revenue Impact: Yes

If yes, please explain the impact (Max 30 words): Owns brand P&L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.

Role required Qualifications & Capabilities

Qualifications

Bachelor’s degree required; Master’s (MBA or Life Sciences) preferred.Solid Experience in brand strategy, lifecycle management, and multichannel marketing.Strong background in KOL management, customer segmentation, and market insight generation.Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.Fluency in English and Turkish.Excellent communication, presentation, and analytical skills.Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.Budget ownership experience; sound financial understanding of OPEX and profitability drivers.Completed military service (for male candidates).Valid B-class driver’s license; ability to travel.

Capabilities

Lead: Takes accountability and influences without authority across internal and external stakeholders.Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.Think Strategically: Makes insight-driven decisions that align with long-term brand goals.Inspire: Builds alignment and momentum around a compelling brand vision.Focus: Prioritizes high-value initiatives and consistently delivers strong results.Develop: Strengthens organizational marketing capabilities and nurtures talent.Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.Adapt: Champions innovation and guides teams through change in a dynamic environment.

LocationsIstanbul, Turkey

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time