Company description Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals. In India, the Groupe has presence across 9 agency brands and has multiple specialist practices across Data, Commerce, Content, Health, B2B, Experiential/Shopper marketing and OOH amongst others. Between the Brands and Practices there are 700+ clients and 100 + capabilities. We are 4000 employees across 9 offices. Our vision is to bring the diverse capabilities of the Groupe to our clients in a seamless service that drives the alchemy of. Creativity and technology. In order to do this, Publicis Groupe has reinvented from a Holding Company to a Platform Model. Overview The Senior Manager – Media Intelligence plays a key role in leading the planning, execution, and delivery of data-driven media insights and performance tracking. This role is responsible for consolidating data across paid, owned, and earned media channels to provide meaningful strategic recommendations that optimize campaigns and drive business impact. Responsibilities Media Analytics & Reporting: Lead the development and automation of regular media performance dashboards (across digital, TV, print, etc.). Interpret and synthesize media data into actionable insights for internal stakeholders and clients. Manage post-campaign performance evaluations and ROI analysis. Strategic Insight & Planning: Collaborate with planning and strategy teams to infuse data-led thinking into media plans. Identify trends, competitive intelligence, and white space opportunities using syndicated and first-party data. Stakeholder Collaboration: Work closely with media buying, digital, content, and client teams to align insights with execution. Present intelligence reports and recommendations to senior leadership and brand teams. Tool & Platform Expertise: Leverage tools such as Comscore, Nielsen, SimilarWeb, Google Analytics, YouTube Analytics, Meltwater, Talkwalker, etc. Champion the integration of MarTech and AdTech for media measurement and attribution. Team Leadership: Mentor and guide junior analysts and executives. Ensure standardization, best practices, and data quality across reporting functions. Qualifications 7–10 years of experience in media analytics, consumer insights, or media strategy. Proven expertise in cross-channel media measurement (digital, social, offline). Strong understanding of audience segmentation, brand tracking, and consumer behavior analytics. Proficiency in Excel, PowerPoint, and data visualization tools (Tableau, Power BI, etc.). Excellent communication skills to translate complex data into clear narratives. Agency or consulting background preferred; client-side experience is a plus