Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that understanding people is at centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire individuals and move businesses forward. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Overview The Creative Strategist bridges the gap between data, culture, and creativity. This role is responsible for transforming insights into compelling brand narratives, guiding the creative process from concept to execution. Working closely with creative, planning, media, and digital teams, the Creative Strategist ensures that all communication aligns with brand objectives while resonating with target audiences. Responsibilities Strategic Thinking & Concept Development Translate marketing goals and research into actionable creative A+ strategies. Develop strong campaign ideas and brand storytelling frameworks. Create compelling creative briefs that inspire and guide creative teams. Consumer Insight & Cultural Relevance Analyze audience behavior, category trends, and market shifts to derive key insights. Stay ahead of pop culture, digital trends, and content formats to ensure relevance. Leverage social listening, surveys, and research tools to inform strategy. Cross-Functional Collaboration Partner with copywriters, art directors, and content teams to bring strategic ideas to life. Align with media and account management teams to ensure consistent execution. Work with digital, influencer, or experiential teams depending on campaign scope. Presentation & Communication Present strategy decks, campaign narratives, and big ideas to clients or internal stakeholders. Rationalize creative ideas with insights, benchmarks, and expected outcomes. Provide constructive feedback to ensure creative output matches strategic vision. Qualifications 3–5 years of experience in creative strategy, brand planning, content strategy, or campaign development. Prior experience in creative agencies, digital agencies, or in-house brand strategy roles. Bachelor's or Master’s degree in Advertising, Communications, Psychology, Media Studies, or related fields. Additional information Strong conceptual thinker with a blend of creative and analytical skills. Excellent writing, storytelling, and deck-building skills. Proficiency in tools like PowerPoint/Keynote, Google Trends, social listening platforms (e.g., Meltwater, Sprinklr), and basic analytics platforms. Ability to articulate ideas clearly and persuasively. Understanding of digital platforms, content formats, and audience behavior.