ROLE TITLE: Personal Care Social First CMI Manager –WL2A
LOCATION: London, Blackfriars
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to Brighten Everyday Life, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
ABOUT THE ROLE:
PC Social First CMI Manager would have an exciting role in enabling growth of the personal care business by bringing insights through analytics, market insights and social intelligence. It is a future fit role as it enables the candidate to build skills that would be required in the future.
This is a leadership role where the chosen candidate would have a direct team and would be responsible for getting the work delivered by the team and in grooming the team.
The candidate will be part of the Global personal care insights and analytics team focusing on all PC categories and will be responsible for analyzing a wide range of data to help inform marketing, brand, and business strategies. They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category or market. They will be comfortable using a wide range of analytical tools to help with their analysis and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on social first projects, whilst working alongside specialist external analysts where required. As such they need to be comfortable working on their own analytics projects and be able to work with specialist experts on larger, more complex briefs.
RESPONSIBILITIES:
Primary Responsibilities
Understanding of social intelligence/listening and the technicalities of how the analysis is done
Train, engage and cascade solutions and methodologies to brand teams, senior stakeholders, other cross functional teams
Comfortable in presenting, holding attention & answering large set of audiences
Able to translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output), these briefs could be social first or broader in nature covering key tenants of PC priorities
Understand strategic priorities & key metrics to be able to marry the insights across different sources
Self-starter on complex briefs & unstructured questions, giving the solution a structure, a story & applying business & tool acumen to deliver to these briefs
Manage a team of 2-3 WL1s and ensure delivery and impact
Manage agency relationship
Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of social and business data
Building and testing social queries on in-house social and search data tools
Building and maintaining dashboards for internal customers using internal visualization tools
Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications, and new product development
Synthesizing data and analysis into impactful, action-orientated reports for internal stakeholders
Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects
Secondary Responsibilities
Able to navigate challenges coming from stakeholders and limitations of new methodologies
Actively scout new solutions and pilot different methodologies to adapt to agile ways of working with new agency partners & solutions aligned with our business priorities
KEY SKILLS AND EXPERIENCE REQUIRED:
Primary Traits (required)
Experience in analytical role, storytelling and providing insight and recommendation based on analysis
Experience in social listening
Some data modelling or query building experience
Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging
Experience in presenting to senior & large set of audiences, building partnerships & relationships within the business
Secondary Traits (nice to have)
Experience of understanding business questions and writing appropriate briefs
Experience briefing technical teams and being able to translate business objectives into analytical hypotheses
Passion for the digital world and its implications for business
Passion & understanding of the social first world
INTERFACES:
The role will have global scope and deal with Personal Care
The job holder will have an interface with the PC CMI Directors and the immediate team
The job holder will have to work with other Insights Managers , directors and senior brand VPs
The job holder will have to work with brand managers, other CMI teams within PC & GMO
What We Offer
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, click here: Equity, Diversity & Inclusion
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