Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Marketing

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Performance Marketing Manager.

Principal responsibilities

Drive acquisition and usage of the Bank's digital banking and digitally enabled products and servicesFormulate digital acquisition strategies for different products and services and continuously optimize campaign and channel performance around KPIs like CTR, CPA ROASReporting and dashboard development and maintenanceContribute to the enhancement of ad performance tracking capabilities and architectureManage interactions with internal and external parties regularly for on-time, in-budget campaign creation implementationProvide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc.Adhere to the Bank's guidelines in campaign execution

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Marketing

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Performance Marketing Manager.

Principal responsibilities

Drive acquisition and usage of the Bank's digital banking and digitally enabled products and servicesFormulate digital acquisition strategies for different products and services and continuously optimize campaign and channel performance around KPIs like CTR, CPA ROASReporting and dashboard development and maintenanceContribute to the enhancement of ad performance tracking capabilities and architectureManage interactions with internal and external parties regularly for on-time, in-budget campaign creation implementationProvide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc.Adhere to the Bank's guidelines in campaign executionUniversity degree in Marketing, Business Information System, Communications or a related disciplineMinimum of 6 years' relevant experience, with exposure to financial services industry being a plusStrong understanding of different performance marketing channels, tools ad-tech including but not limited to PPC, programmatic, social, SEM, affiliate marketing, DCO etc.Knowledge of customer segmentation tool and reporting dashboard like Tealium audience stream LookerSolid understanding and experience in data attribution and handlingCreative, constantly look out for new opportunities to achieve business goalsDetail-oriented, capable of working independently and under pressureGood communication, interpersonal, analytical and project management skillsProficiency in both English and ChineseGreat sense of ownership and servicing mindset to ensure efficient and effective outcomes

You’ll achieve more when you join Hang Seng Bank Limited.

www.hangseng.com/careers

https://www.linkedin.com/company/hang-seng-bank/

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Issued by Hang Seng Bank Limited

University degree in Marketing, Business Information System, Communications or a related disciplineMinimum of 6 years' relevant experience, with exposure to financial services industry being a plusStrong understanding of different performance marketing channels, tools ad-tech including but not limited to PPC, programmatic, social, SEM, affiliate marketing, DCO etc.Knowledge of customer segmentation tool and reporting dashboard like Tealium audience stream LookerSolid understanding and experience in data attribution and handlingCreative, constantly look out for new opportunities to achieve business goalsDetail-oriented, capable of working independently and under pressureGood communication, interpersonal, analytical and project management skillsProficiency in both English and ChineseGreat sense of ownership and servicing mindset to ensure efficient and effective outcomes

You’ll achieve more when you join Hang Seng Bank Limited.

www.hangseng.com/careers

https://www.linkedin.com/company/hang-seng-bank/

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Issued by Hang Seng Bank Limited