Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Marketing

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Performance Marketing Manager.

Principal responsibilities

Drive acquisition and usage of the Bank's digital banking and digitally enabled products and servicesFormulate digital acquisition strategies for different products and services and continuously optimize campaign and channel performance around KPIs like CTR, CPA ROASReporting and dashboard development and maintenanceContribute to the enhancement of ad performance tracking capabilities and architectureManage interactions with internal and external parties regularly for on-time, in-budget campaign creation implementationProvide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc.Adhere to the Bank's guidelines in campaign execution