Winning in the small business segment is crucial to the success of the UKI regional strategy. This role plays a key part in this mission, responsible for planning, developing, and optimizing an integrated NCA (New Customer Acquisition) marketing plan for small businesses. The goal is to meet targets and revenue objectives for UKI by attracting new small business customers primarily through effective digital strategies and addressing consideration challenges via top-of-funnel (TOFU) activities. Additionally, this role will manage nurture journeys to improve conversion rates and drive purchases.

The role will oversee the always on digital acquisition of SBCA, SBCP, Sage 50, and Sage suites through integrated campaigns, leveraging key market events such as MTD and seasonal opportunities like Self Assessment and Black Friday. Campaign tactics will include paid search, social, programmatic, webinars, content, partnerships, and more. Measuring, analyzing, and reporting on campaign performance with a strategic mindset to continuously optimize results is essential, alongside a deep understanding of marketing funnel metrics.

The ability to set direction, influence, and collaborate with the UKIA digital and campaign hubs to develop and execute the plan is critical. This role will also lead NCA trading interlock with sales and performance teams within the digital hub, driving performance and continuous optimization.

Location - Hybrid, 3 days per week out of our Newcastle.