What You Will Be Doing
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.
We are seeking an experienced Performance Marketing Manager to lead our performance marketing team that handles social paid and organic, display, programmatic and aggregator marketing. This is a results-driven role that bridges the gap between marketing strategy and execution to ensure successful campaign delivery and optimization. As a Performance Marketing Manager, you will oversee the planning, implementation, and optimization of performance-based marketing initiatives across multiple channels. The ideal candidate has a strong understanding of digital marketing metrics, analytics tools, and campaign management methodologies, enabling them to manage cross-functional teams and drive marketing success effectively.
This is an exciting opportunity for someone passionate about data-driven marketing and delivering measurable results.
Key Responsibilities
Strategic Leadership
Develop and execute comprehensive global strategy for all performance marketing channels including social, display, programmatic and aggregator platformsOptimize channel performance for key traffic KPIs across paid, organic and owned mediaEstablish and manage performance marketing budget allocation across channels and regions based on ROI potentialFacilitate cross-functional collaboration with Digital, Finance, and Global Components teams to ensure alignment with broader business objectivesConduct regular performance reviews (quarterly and monthly) to identify optimization opportunities and implement strategic pivotsEvaluate and refine marketing processes, standards, and technologies to maintain alignment with evolving business goalsManage vendor relationships and contracts with third-party partners and aggregator platformsOperational Excellence
Ensure all performance channels support and align with the company's global marketing strategyDesign and implement data-driven acquisition campaigns to maximize revenue and ROIProvide mentorship and professional development to channel specialists to drive both individual growth and channel performanceOversee financial processes for all marketing channels, including purchase orders and vendor paymentsLead the implementation and continuous improvement of marketing processes and technologiesApply analytical insights to optimize campaign performance across all channelsManage third-party and aggregator partnerships to ensure successful execution of marketing agreementsCollaborate with Integrated Marketing and Strategic Programs teams to align performance marketing with broader marketing initiatives
What we are looking for
Required Skills and Qualifications
3-5 years of experience specifically leading performance marketing teamsProven experience in performance marketing across social, display, programmatic, and aggregator channelsDemonstrated success building and scaling acquisition campaigns with measurable ROI impactHands-on experience with major marketing platforms including Facebook Business Manager and Google AdsAdvanced data analysis capabilities with ability to extract actionable insights from complex datasetsStrong knowledge of digital marketing platforms, analytics tools, and attribution modelsExperience leading and developing marketing teamsExperience managing international/regional marketing strategiesContinuous learner who embraces feedback and drives improvement.Champion of process excellence to enable organizational maturity.Collaborative mindset with ability to work effectively across organizational boundariesProven ability to manage multiple priorities in a fast-paced environmentExcellent project management and organizational skillsExperience with marketing automation and CRM platformsStrategic and creative problem-solving approach with adaptability to changing market conditionsExpertise in advanced marketing attribution methodologies and optimization techniquesProven ability to increase marketing effectiveness and efficiencyExperience with change management and organizational developmentWhat’s In It for You
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
InsuranceBonusGrowth Opportunity And more!About Arrow
Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 133 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com.
Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/.
For more job opportunities, please visit https://careers.arrow.com/us/en.