Key Responsibilities:

Manage and scale Meta Ads end-to-end, including campaigns, audiences, creatives, budgets, and ROAS across all stages (new, retargeting, and reactivation). Continuously test and scale the best-performing audiences, creatives, offers, and messaging. Collaborate with Creative and Product teams to develop high-performing ad creatives with strong messaging and formats. Increase customer retention and lifetime value through CRM channels like Email, WhatsApp, Push, SMS, and RCS. Build and optimize high-intent and lookalike audiences using customer data and insights. Track and improve key growth metrics like Revenue, CAC, ROAS, first purchases, repeat purchases, and overall LTV.