**About Abbott** + At Abbott, you’ll be part of a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. + Abbott has been present in Vietnam for 30 years, making a meaningful impact on public health through a wide range of science-based nutritional products, diagnostic tools, pharmaceuticals, and vascular access devices. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life. Are you a relationship builder with a passion for influencer marketing and strategic partnerships? Abbott is looking for a **Partnership and Influencer Lead (O2O)** to drive growth through innovative collaborations with influencers, communities, and commercial partners. This role is ideal for someone who thrives in a fast-paced environment and enjoys working at the intersection of marketing, sales, and social engagement. 📍 **Location:** Flemington Tower, 182 Le Dai Hanh, District 11, Ho Chi Minh City 📌 **Reporting to:** Marketing Innovation Manager 📄 **Contract Type:** 3rd Party 🕒 **Working Time:** Full-time **🔍 What You’ll Do:** **Influencer & Community Engagement** + Develop and execute influencer strategies across platforms (TikTok, Meta, YouTube, etc.) + Build and maintain strong relationships with KOLs, KOCs, content creators, and community leaders + Identify and engage new influencer talent and community admins aligned with our target audience + Collaborate with internal teams to brief, negotiate, and close influencer campaigns **Strategic Partnerships** + Identify and establish win-win partnerships with brands, platforms, and organizations (e.g., Grab, MyKingdom, kindergartens, nursing homes) + Co-create joint marketing initiatives to drive user acquisition, sales, and brand visibility + Explore new partnership models that align with O2O business goals **Campaign Management & Optimization** + Lead end-to-end execution of influencer and partnership campaigns + Monitor performance metrics and ROI, adjusting strategies as needed + Collaborate with internal teams (Content, CRM, O2O Ops) to align on execution and performance acceleration + Stay updated on industry trends and propose innovative improvements **✅ What We’re Looking For:** + **5+ years** of experience in influencer marketing or partnership development + At least **1 year** in a similar leadership role + Bachelor’s degree in **Business, Communications, or Public Relations** + Strong network in **mom & baby communities** or **nutrition-related sectors** is a plus + Deep understanding of social media platforms and influencer ecosystems + Proven ability to manage campaigns and build long-term relationships **🌟 What Makes You a Great Fit:** + Self-starter with a can-do spirit and strong relationship-building skills + Social-savvy and confident navigating all major platforms + Excellent communication, negotiation, and multitasking abilities + Creative, energetic, and results-oriented with a high sense of responsibility + Comfortable working independently and cross-functionally An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com