Job Description:
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.
The Paid Search Leader is a strategic and tactical role focused on driving measurable results through paid search campaigns. This individual must have proven success managing and optimizing sophisticated search advertising campaigns across major platforms. The ideal candidate will excel in analyzing performance data, identifying optimization opportunities, and implementing strategic adjustments to maximize ROI. They should demonstrate proficiency in managing budgets, forecasting performance, and leading cross-functional collaboration to ensure alignment with broader marketing objectives.
If you're passionate about data-driven marketing and leveraging search engine advertising to create business value through cutting-edge campaigns and performance optimization, this is the role for you!
What You'll Be Doing:
Global Paid Search Strategy Lead
Develop global Paid Search strategy for channels such as Google & Bing, aligning with broader marketing objectives and business goals
Oversee brand budget allocation and establish performance benchmarks for paid search channels
Own end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting and optimizations
Lead cross-functional collaboration with analytics team to ensure accurate & clean data across platforms
Run quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs
Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting
Drive lead generation testing efforts across paid search channels Google & Bing
Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales
Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns; Manage paid ad campaigns appearing on major search engines, such as Google and Bing
Analyze campaign performance using Google Analytics, Search Console, and third-party tools
Paid Search Automation Lead
Provide strategic recommendations and input for regional expectations in global strategy
Define, measure, and evaluate relevant paid media KPIs
Manage SKU campaigns on Google & Bing globally with a focus on efficiency and scalability
Oversee feed management for Google & Bing ensuring all data is accurate and grouped appropriately
Maintain the relationship with Products team and evaluate value annually
Create reporting around paid marketing funnels and leverage this to improve conversion rates
Support analytics alignment for all paid search channels
Continuously test creative, targeting, bidding strategies, and landing page alignment
Execute supplier campaigns and optimize performance through close collaboration with Strategic Programs Team
What We Are Looking For:
10+ years experience in digital marketing with specific focus on paid search campaign management
Demonstrated experience scaling paid search programs with strong ROI focus
Proficiency with Google Ads, Microsoft Advertising, and related platforms
Strong analytical skills with ability to extract insights from complex data sets
Experience managing substantial marketing budgets effectively
Knowledge of current SEM best practices, trends, and algorithm updates
Excellent communication skills for cross-functional collaboration
Strong attention to detail and ability to manage multiple priorities
Google Ads and Microsoft Advertising certifications
Experience with marketing automation platforms and CRM integration
Working knowledge of SEO principles and their relationship to paid search
Experience with scripts, automation, and feed management
International market experience
Experience with evolving channel strategies and tactics based on customer insights and product evolution
Work Arrangement:Hybrid: 3 days in office/2 days work from home
What’s In It For You :
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
And more!
Annual Hiring Range/Hourly Rate:$89,900.00 - $125,000.00Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
Location:US-GA-Alpharetta, Georgia (Sanct)
Time Type:Full time
Job Category:Marketing and CommunicationsEEO Statement:
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.