Job Description:
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.
The Paid Search Campaign Marketer is responsible for strategizing and executing paid search campaigns across major platforms including Google Ads and Microsoft Advertising. This role requires an individual who can develop and optimize search marketing campaigns to drive measurable business results while efficiently managing marketing budgets. The ideal candidate will have expertise in campaign setup, keyword research, performance analysis, and strategic optimization. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign performance.
If you're passionate about paid search marketing and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you!
Key Responsibilities
Strategy & Campaign Development
Plan, develop, and execute comprehensive paid media strategies to drive revenue, direct response, qualified leads, and new user acquisition
Maintain and analyze the results of Google Ad accounts to identify patterns and trends that can help improve the efficiency of our products and services
Execute targeted campaigns using Google Ads, Microsoft Ads, YouTube, and Pmax, ensuring alignment with business objectives
Maintain in-depth understanding of available tactics within ad programs on Google and Microsoft
Define and own the overarching paid search strategy and deliver activation excellence across search platforms and tactics
Develop keyword strategies based on thorough research and competitive analysis
Support team on feed management and strategy
Plan, build, launch, and optimize paid campaigns across Google Ads (Search, Display, etc.)
Make recommendations and implement changes to improve website efficiency and performance
Performance Analysis & Optimization
Track key metrics, identifying trends, optimizing campaigns for better performance, and providing insights to improve the effectiveness of paid search advertising strategies
Utilize tools like Google Ads Editor, Google Analytics, and Excel to analyze campaign performance
Measure performance soon after implementation to understand the full impact of ad formats like Responsive Search Ads
Create and optimize landing pages, following marketing best practices
Plan, execute, and optimize paid search campaigns across platforms
Continuously test creative, targeting, bidding strategies, and landing page alignment
Measure and report performance of website traffic and all digital marketing
Provide recommendations and next steps based on insights or learnings derived from optimization efforts
What We Are Looking For:
3+ years of experience in paid search marketing with demonstrated success in campaign management
Proficiency in Microsoft Office, Google AdWords, Bing Ads and Google Analytics
Strong analytical skills with the ability to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
Business acumen to work closely with teams to identify and fully understand business needs and campaign performance objectives
Excellent communication and presentation skills
Adaptable with strong accuracy and attention to detail
Detail-oriented analytical skills and high-quality communication skills
Experience with multiple bid strategies and campaign types
Ability to gather research and data needed to formulate tactical plan development
Preferred Qualifications:
Google Ads and Microsoft Advertising certifications
SEO, PPC, or digital marketing experience beyond paid search
Experience developing annual budget planning and KPI setting
Experience with marketing automation and CRM platforms
#LI-FR2Location:MA-Casablanca, Morocco (Boulevard Al Quods)Time Type:Full timeJob Category:Marketing and Communications