What You Will Be Doing
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.
The Paid Search Campaign Marketer (SAKJ) is responsible for strategizing and executing paid search campaigns across the South Asia, Korea, and Japan regions. This strategic role requires an individual who can analyze and optimize campaign performance while navigating the diverse digital landscapes of these markets. The ideal candidate will excel in implementing data-driven optimizations, managing various ad formats, and collaborating with regional stakeholders to ensure alignment with business objectives and maximize ROI.
If you're passionate about driving business growth through targeted paid search campaigns in diverse Asian markets and enjoy working in a dynamic, results-oriented environment, this is the role for you!
Key Responsibilities
SAKJ Paid Search Lead
Provide strategic recommendations & input for regional expectations in global strategyManage and optimize Performance Max, Responsive Search Ads, and Dynamic Search Ads for the SAKJ specific Google & Bing CampaignsLead SAKJ Supplier Campaign Execution & ManagementOptimize channel diversification and explore new opportunities (emerging platforms, AI tools)Support analytics alignment for all paid search channelsDevelop regional paid search strategies that align with market-specific behaviors and trendsExecute and monitor campaigns across multiple countries with sensitivity to local market nuancesEstablish and track performance metrics to evaluate campaign effectivenessIdentify growth opportunities in the SAKJ region and recommend budget allocation adjustmentsPerformance Optimization
Analyze campaign data to identify trends, opportunities, and challenges specific to SAKJ marketsPrepare comprehensive performance reports for stakeholders with actionable insightsConduct regular A/B testing to improve campaign effectiveness and efficiencyManage account structure to ensure optimal organization and performanceMonitor competitor activities in the region and adjust strategies accordinglyImplement best practices for keyword selection, ad copy development, and landing page optimizationWork with analytics teams to ensure accurate tracking and reportingCollaborate with regional marketing teams to align paid search efforts with broader marketing initiativesStay current with platform updates & industry trends relevant to SAKJ marketsWhat we are looking for
3+ years experience in paid search marketing with specific knowledge of SAKJ marketsProven track record managing successful Google Ads & Microsoft Advertising campaignsStrong analytical skills with ability to translate data into actionable insightsExperience managing regional campaigns with sensitivity to local market needsProficiency with Google Ads, Microsoft Advertising, & related analytical toolsWorking knowledge of one or more SAKJ region languages preferredUnderstanding of regional search behaviors and digital ecosystemsExcellent communication skills for cross-functional collaborationStrong attention to detail and ability to manage multiple prioritiesExperience working with other digital marketing channels in the SAKJ regionKnowledge of regional regulations affecting digital advertisingFamiliarity with regional search engines beyond Google and BingExperience working in a global organization with matrix reporting structuresDemonstrated ability to adapt global strategies to regional implementationsPreferred Qualifications:
Google Ads and Microsoft Advertising certificationsExperience with marketing automation and CRM integrationFamiliarity with regional search engines beyond Google and BingWhat’s In It for You
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
InsuranceBonusGrowth Opportunity And more!About Arrow
Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 133 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com.
Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/.
For more job opportunities, please visit https://careers.arrow.com/us/en.