**Position:** Paid Search Campaign (Greater China) **Job Description:** Position: Senior Marketing Specialist **Job Description:** **Key Responsibilities** **_GCN Paid Search Lead_** + Manage and optimize all Baidu/Sogou/360 campaigns to achieve performance targets and business objectives + Develop and implement comprehensive paid search strategies for the Greater China market + Oversee all invoicing & PO management for Baidu/Sogou/360 to ensure smooth financial operations + Support analytics alignment for all paid search channels in the region + Lead cross-functional collaboration with regional teams to ensure localized campaign effectiveness + Run quarterly performance reviews to evaluate regional strategy based on local market trends and KPIs + Coordinate with global paid search teams to ensure alignment with worldwide strategy while adapting to local requirements + Drive lead generation testing efforts across Chinese search platforms + Manage budget allocation and establish performance benchmarks for regional platforms **_Technical & Strategic Support_** + Provide expertise on China-specific search platforms and their unique requirements + Oversee feed management for regional search engines ensuring all data is accurate and properly categorized + Maintain relationships with local platform representatives and evaluate partnerships annually + Support analytics implementation for accurate measurement in the Chinese digital ecosystem + Execute supplier campaigns in the Greater China region and support their optimization + Stay current on Chinese regulatory changes and platform policies affecting paid search marketing + Collaborate with the global paid search team to share regional insights and best practices + Develop bilingual campaign assets optimized for local platform requirements + Analyze competitive landscape in the Greater China market to identify opportunities and threats **What We Are Looking For:** + 5+ years experience in digital marketing with specific focus on Chinese paid search platforms + Fluency in both Mandarin Chinese and English (written and verbal) + Demonstrated experience managing successful Baidu, Sogou, and 360 paid search campaigns + In-depth understanding of the Greater China digital landscape and search engine ecosystem + Strong analytical skills with ability to extract insights from complex data sets + Experience managing marketing budgets effectively in the Chinese market + Knowledge of current paid search best practices and trends specific to Greater China + Excellent communication skills for cross-functional and cross-cultural collaboration + Strong attention to detail and ability to manage multiple priorities + Working knowledge of SEO principles for Chinese search engines + Understanding of Chinese consumer behavior and cultural context + Previous experience working with global teams and international brands + Experience working in a matrix organization across multiple APAC markets **Preferred Qualifications:** + Baidu, Sogou, and 360 platform certifications + Experience with Chinese marketing automation platforms and CRM integration + Experience with WeChat and other Chinese digital marketing channels **Location:** CN-Shenzhen, China (Upper Hills, Huang Gang Rd) **Time Type:** Full time **Job Category:** Marketing and Communications Arrow Electronics, Inc.'s policy is to provide equal employment opportunities to all qualified employees and applicants without regard to race, color, religion, age, sex, marital status, gender identity or expression, sexual orientation, national origin, disability, citizenship, veran status, genetic information, or any other characteristics protected by applicable state, federal or local laws. Our policy of equal employment opportunity and affirmative action applies to all employment decisions personnel policies and practices, or programs.