Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity


Role & Responsibilities
We are seeking a highly skilled Sr. Manager of Paid Search, Performance Marketing to lead Search and Performance Media with a focus on full-funnel integration, measurement, and business impact.
This person will serve as a liaison between media strategy & activation, measurement and analytics, creative, and marketing teams, ensuring that our paid media efforts are data and audience driven and aligned with MX goals overall.

Role and Responsibilities

Integrated Media and Search Strategy:

Translate strategic goals into channel specific plans, owning activation strategy for performance channels especially around Search/SEM.Develop and lead paid search strategy (Google, Bing, SA360) across always-on and product driven campaignsOwn audience strategy and bidding strategies, creative testing and platform innovationDrive alignment of Performance media with business objectives and product launches, as well as omni-channel campaigns

Agency & Vendor Management

Partner with agency and external partners to ensure search is integrated with paid social, display, ecommerce, and organic search strategiesWork on plan development and activation, including daily tracking and monitoring of campaignsAnalyze campaign performance and recommend tactical pivots in real time.

Measurement & Analytics

Establish clear KPIs across ROAS, CAC, LTV, and incrementalityOversee cross-channel KPIs for performance as well as s.com activities – ability to marry data insights with site driven activitiesTranslate performance into actionable insights and present recommendations to cross functional stakeholders using data-driven analysisPartner with creative team to inform performance led content and A/B testing 

Budget Optimization and Oversight

Oversee search and lower funnel performance budget allocation and pacing across campaignsMonitor in-flight results and ensure agile decision making to maximize ROIContinuously test and learn to identify scalable opportunities an mitigate performance risks

Skills and Qualifications

Minimum Qualifications

8-10 Years of experience in Search and Performance Driven marketingProven experience managing mid-big budgets and optimize against efficiency and business outcomesStrong understanding of digital attribution and incrementalityDeep knowledge of Google Ads, Bing, 360, Programmatic and analytics tools Insert Education requiredBachelors in Marketing, Advertising, Buss Admin, Economics, Data Analytics or similar

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Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.