Work closely with the brand building social strategy leader to guide the continued evolution and execution of the social vision and strategy, in service of marketing objectives. Lead the daily execution of the social content strategy (inclusive of influencers and publishing partners) for the company and its regional banners. Collaborate with agency and internal partners to deliver content, provide strategic consultation and support to the social strategy lead and support social requests from the larger Brand team. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.