What You Will Be Doing
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.
The Paid/Organic Social & Display Marketer (Social - Organic) is responsible for strategizing and executing organic social media campaigns across multiple platforms to effectively engage with targeted communities and drive measurable business results. This role requires an individual who can create compelling content, analyze performance data, and continuously optimize strategies to increase brand awareness and engagement. The ideal candidate will have a deep understanding of social media platforms, content creation best practices, and performance analytics to build and maintain the company's social media presence. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and deliver consistent messaging.
If you're passionate about building brand communities through organic social media marketing and leveraging data to drive continuous improvement, this is the role for you!
Key Responsibilities
Strategy & Content Development
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationDevelop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identificationEnsure organic reach, user engagement, business growth, and increased click rates through interesting and unique social media postsGenerate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connectionsManage the company's presence on various social networks, such as Facebook, Instagram, X, and LinkedInDevelop content calendars and publishing schedules aligned with marketing campaigns and business objectivesFoster internal stakeholder relationships and drive engagement through creative storytelling, data analysis, and customer serviceCollaborate with design, content, and product teams to ensure brand consistency across all social channelsPerformance Analysis & Optimization
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practicesTrack and report on key campaign metrics on a weekly and monthly basisConduct data analysis and reporting, set goals and strategiesTrack results and optimize the social media marketing strategyEvaluate and analyze the results of each campaign and program and make improvementsOptimize company pages within each platform to increase the visibility of company's social contentReply to comments and feedback to maintain active community engagementMonitor industry trends, competitor activities, and platform algorithm changes to inform strategy adjustmentsExperiment with new content and optimize high-performing social media postsWhat we are looking for
3+ years of experience in social media marketing with demonstrated success in organic growthStrong communication skills and the ability to communicate effectively with followers and customersStrategic planning abilities and knowing how to plan and implement successful campaigns across multiple channelsExperience with major social media platforms and analytics tools (Facebook, Instagram, LinkedIn, X, TikTok, Hootsuite, Sprout Social, etc.)Data analysis skills to solve complex problems and drive decision-makingCopywriting skills and the capacity to write effective copy and create compelling contentAttention to detail and ability to work in a fast-paced, constantly changing environmentKnowledge of digital marketing trends and familiarity with the latest social media trendsUnderstanding of SEO/SEM principles as they relate to social media contentPreferred Qualifications:
Experience creating visual elements like short-form videos, infographics, and text-based postsKnowledge of Google Analytics and other analytics tools for measuring campaign effectivenessExperience with influencer marketing and program managementExperience optimizing lead nurturing processes through email, content, and social channelsExperience in writing, design and layout of graphic and promotional materialsRelevant certifications in social media marketingWhat’s In It for You
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
InsuranceBonusGrowth Opportunity And more!About Arrow
Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 133 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com.
Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/.
For more job opportunities, please visit https://careers.arrow.com/us/en.