Paid Media Specialist - Freelance, Remote
Magic One
Paid Media Specialist - Freelance, Remote
DescriptionAbout the ClientOur client is a data-driven, tool-enabled marketing consultancy and agency that blends strategy and execution to move customers through the buying journey at record ROI. They bring together diverse digital experts to help brands show up at the right moment across channels. Using proprietary tools and a culture of optimization, they uncover insights and activate connected marketing strategies across paid, owned, and earned media.\n
Why does this role exist?
This role exists to execute and optimize paid social and programmatic campaigns that drive measurable performance across Facebook, TikTok, display, video, and YouTube. As client demand grows, the team needs hands-on executional support to ensure seamless trafficking, accurate pacing, and continuous optimization. The Paid Media Specialist will safeguard QA standards, improve efficiency, and translate performance insights into actions that improve ROI.
The Impact you’ll makePaid Social Execution\nBuild, launch, and manage campaigns across Facebook and TikTok (audiences, placements, creatives, pixels).\nImplement tests (creative, audience, bidding) and iterate based on performance data.\nMaintain pacing and delivery against daily/weekly budgets and flight dates.\n\n
Programmatic Campaign Management\n\nExecute campaigns across display, video, and YouTube within designated platforms.\nOptimize toward performance goals (CPA, ROAS, CTR, CVR, VTR) using bid, budget, and audience tactics.\nManage creatives, tags, and placements to ensure accurate delivery.\n\n
Trafficking, QA, and Compliance\n\nTraffic campaign assets, URLs, and tracking parameters; validate pixels/tags and event firing.\nPerform pre-launch and post-launch QA to ensure error-free builds and accurate targeting.\nMaintain documentation, naming conventions, and change logs for auditability.\n\n
Budget, Pacing, and Optimization\n\nMonitor spend and adjust budgets/bids to meet pacing targets and hit performance goals.\nIdentify under/over-delivery and implement corrective actions quickly.\nRecommend reallocation of spend across platforms and tactics based on performance insights.\n\n
Reporting and Cross-Functional Collaboration\n\nProduce clear performance reports and insights with next-step recommendations.\nPartner with account, creative, and analytics teams to align on goals and testing plans.\nCommunicate risks, wins, and action items proactively to stakeholders.\n
Skills, Knowledge and ExpertiseRequired:\nExperience in paid media with a focus on paid social and programmatic.\nHands-on expertise in campaign setup, trafficking, and optimization across Facebook, TikTok, and display/video/YouTube.\nDemonstrated analytical and problem-solving skills using performance data to drive decisions.\nStrong communication and project management skills in a fast-paced, client-facing environment.\nProven ability to manage budgets, pacing, and performance concurrently across multiple campaigns.\nWFH Set-Up:\nComputer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.\nInternet speed of at least 40MBPS\nHeadset with an extended mic that has noise cancellation and a webcam\nBack-up computer and internet connection\nQuiet, dedicated workspace at home\n\n\nYour Superpowers:\nTechnical: Facebook Ads Manager, TikTok Ads Manager, YouTube/Google Ads or programmatic platforms; pixel/tag implementation; UTM tracking; QA and trafficking best practices; Excel/Sheets and performance analysis; reporting tools.\nOptimization: Audience building and refinement, creative and bid testing, pacing and delivery management, conversion-focused tuning.\nSoft skills: Proactive communicator, detail-obsessed, organized, solution-oriented, and calm under deadlines.\nYou should apply if… \nYou love translating data into clear actions that improve ROI and client outcomes.\nYou thrive in hands-on execution and take ownership of pacing, QA, and performance.\nYou value accuracy, transparency, and collaboration with cross-functional partners.\nYou are curious, test-minded, and enjoy continuously improving campaigns.\n\nWhat to expect...
\nWork Setup:\nRemote position\nMust have a reliable internet connection and a quiet workspace\nRequired to provide own computer with Intel Core i5 or something similar or higher operating system\nWorking Hours:\n40 hours per week\n9:00am - 5:00pm Eastern Time\nCompensation:\n$7 per hour\nNo benefits package included\n
Benefits
Department: Support & Leadership
Employment Type: Full Time
Location: Philippines
Reporting To: Client via Magic
Compensation: $7.00 / hour
DescriptionAbout the ClientOur client is a data-driven, tool-enabled marketing consultancy and agency that blends strategy and execution to move customers through the buying journey at record ROI. They bring together diverse digital experts to help brands show up at the right moment across channels. Using proprietary tools and a culture of optimization, they uncover insights and activate connected marketing strategies across paid, owned, and earned media.\n
Why does this role exist?
This role exists to execute and optimize paid social and programmatic campaigns that drive measurable performance across Facebook, TikTok, display, video, and YouTube. As client demand grows, the team needs hands-on executional support to ensure seamless trafficking, accurate pacing, and continuous optimization. The Paid Media Specialist will safeguard QA standards, improve efficiency, and translate performance insights into actions that improve ROI.
The Impact you’ll makePaid Social Execution\nBuild, launch, and manage campaigns across Facebook and TikTok (audiences, placements, creatives, pixels).\nImplement tests (creative, audience, bidding) and iterate based on performance data.\nMaintain pacing and delivery against daily/weekly budgets and flight dates.\n\n
Programmatic Campaign Management\n\nExecute campaigns across display, video, and YouTube within designated platforms.\nOptimize toward performance goals (CPA, ROAS, CTR, CVR, VTR) using bid, budget, and audience tactics.\nManage creatives, tags, and placements to ensure accurate delivery.\n\n
Trafficking, QA, and Compliance\n\nTraffic campaign assets, URLs, and tracking parameters; validate pixels/tags and event firing.\nPerform pre-launch and post-launch QA to ensure error-free builds and accurate targeting.\nMaintain documentation, naming conventions, and change logs for auditability.\n\n
Budget, Pacing, and Optimization\n\nMonitor spend and adjust budgets/bids to meet pacing targets and hit performance goals.\nIdentify under/over-delivery and implement corrective actions quickly.\nRecommend reallocation of spend across platforms and tactics based on performance insights.\n\n
Reporting and Cross-Functional Collaboration\n\nProduce clear performance reports and insights with next-step recommendations.\nPartner with account, creative, and analytics teams to align on goals and testing plans.\nCommunicate risks, wins, and action items proactively to stakeholders.\n
Skills, Knowledge and ExpertiseRequired:\nExperience in paid media with a focus on paid social and programmatic.\nHands-on expertise in campaign setup, trafficking, and optimization across Facebook, TikTok, and display/video/YouTube.\nDemonstrated analytical and problem-solving skills using performance data to drive decisions.\nStrong communication and project management skills in a fast-paced, client-facing environment.\nProven ability to manage budgets, pacing, and performance concurrently across multiple campaigns.\nWFH Set-Up:\nComputer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.\nInternet speed of at least 40MBPS\nHeadset with an extended mic that has noise cancellation and a webcam\nBack-up computer and internet connection\nQuiet, dedicated workspace at home\n\n\nYour Superpowers:\nTechnical: Facebook Ads Manager, TikTok Ads Manager, YouTube/Google Ads or programmatic platforms; pixel/tag implementation; UTM tracking; QA and trafficking best practices; Excel/Sheets and performance analysis; reporting tools.\nOptimization: Audience building and refinement, creative and bid testing, pacing and delivery management, conversion-focused tuning.\nSoft skills: Proactive communicator, detail-obsessed, organized, solution-oriented, and calm under deadlines.\nYou should apply if… \nYou love translating data into clear actions that improve ROI and client outcomes.\nYou thrive in hands-on execution and take ownership of pacing, QA, and performance.\nYou value accuracy, transparency, and collaboration with cross-functional partners.\nYou are curious, test-minded, and enjoy continuously improving campaigns.\n\nWhat to expect...
\nWork Setup:\nRemote position\nMust have a reliable internet connection and a quiet workspace\nRequired to provide own computer with Intel Core i5 or something similar or higher operating system\nWorking Hours:\n40 hours per week\n9:00am - 5:00pm Eastern Time\nCompensation:\n$7 per hour\nNo benefits package included\n
Benefits
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