Fathom, an IQVIA business, has an immediate need for a Specialist, Paid Media, in the Cleveland area. As a Specialist, you will focus on leading campaign implementation, management and measurement within programmatic, paid search, and paid social. You also will be responsible for a high standard of optimization, keyword and audience research, continued education, and campaign management. This position will require focus on delivering error-free work, continuing to build a depth of expertise in your channels, keeping your sights set on client outcomes and making positive contributions to the paid media team and overall culture.If you can deliver executional excellence, connect paid media activities to client results, aim to exceed client goals, and bring a positive, energizing attitude to the Fathom team, we encourage you to apply.responsibilitiesExecute programmatic, paid search, and social activities; including campaign build, audience research, keyword research, campaign + budget estimates, campaign management + optimization, budget pacing and tracking, implementing testing strategies, conversion tracking, etc. driven from the client’s goals and the overall client strategy the entire account team is working on.Connecting paid media results and data analysis to business goals to innovate leading edge solutions for the clientConduct paid media audits understanding the best ways to optimize campaigns and overall paid media strategiesAssist in the creation and implementation of testing strategiesContribution to client strategy as it relates to paid mediaOngoing responsibility to learn and master new networks and advertising platforms, tactics and develop coordinating best practices in paid mediarequirementsDoes this sound like an opportunity you’re interested in? We think you’re a fit for this position if you have:Bachelor’s degree in Marketing, Business, Advertising, or related fieldPrevious agency experience0-2+ years of experience in the paid media space. Excellent written and verbal communication skills, as well as strong presentation skillsExperience with website tracking software such as Adobe Analytics or Google AnalyticsDemonstrated teamwork and interpersonal skills in previous positions
Ability to make innovative, strategic, and thoughtful decisions quicklyHigh energy, optimistic, with a proactive attitude; a self-starter and a go-getterStrong ability to multi-task and execute against multiple deadlinesDemonstrated the ability to ask questions that go beyond day-to-day execution

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

The potential base pay range for this role, when annualized, is $42,700.00 - $106,800.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.