The Paid Ads & SEO Specialist will be responsible for developing and executing performance marketing strategies that drive trader acquisition, brand visibility, and lead generation. This person should have a strong background in financial servicesideally with experience in proprietary trading firms, brokers, or FCMs


Key Responsibilities
Develop, manage, and optimize paid advertising campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
Analyze campaign performance and provide actionable insights to improve ROI and reduce CAC.
Monitor competitor marketing strategies and identify opportunities for differentiation.
Manage landing page optimization and A/B testing to improve conversion rates.
Stay current with industry trends, algorithm updates, and compliance requirements in financial advertising.

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