Role : Digital Experience Manager - Boots Opticians

Contract: Permanent

Shift pattern: Full Time

Location: Nottingham

Closing date: 14th October 2025

Recruitment Partner: Matthew Nelligan

 

About the role

As digital content becomes an increasingly important part of Boots Opticians' marketing and customer experience strategy, this role leads the content, creative and digital experience team within the Opticians Customer & Commercial function.

Boots Opticians is on an exciting journey to develop, launch, maintain and evolve a new online, cross-channel Digital experience which positions Boots Opticians as a leader in the High Street Optical sector in the UK. Our goal is to develop new digital experiences based around high-quality content that position Boots Opticians as a leading provider of clinical expertise, innovative eye health services and premium eyewear products.

As customers become increasingly comfortable with engaging with conversational and generative AI search platforms and engage with brands across a broad mix of channels, a strong focus on creating findable content with strong authority and clear calls to action is more important than ever.

 

Key responsibilities

We're looking for a creative and data-driven experience manager to join our team as we embark on our transformation journey. The experience manager will play a pivotal role in shaping our digital content and engagement strategy for Boots Opticians ensuring it aligns with our brand, resonates with our customers, and drives engagement and consistency across the customer journey.

You'll be:

Creating and executing a comprehensive content strategy that aligns with our digital strategy, brand identity, audience needs and clinical compliance

·Growing a team of content, creative and experience design specialists to deliver to deliver high-quality content assets and build SEO optimised, action-focused customer journeys, category pages, long-form content and other multi-purpose content assets for use across digital channels including social media, affiliates and partners

Passionate about user-centred design principles, accessibility and collaborating with a broad mix of teams to support our overarching brand and marketing strategy

Driven to ensure that every customer that interacts with us is better for it

You'll have strong, demonstrable experience in digital content management, ideally in a healthcare or regulated context; strong understanding of SEO best practices and the ability to optimise content for organic traffic generation and an in-depth understanding of how content influences each stage of the customer buying journey, as well as the ability to hire and inspire a growing team.

 

Our benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.

Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

 

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

 

What's next

 

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

 

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.