ROLE SUMMARY

This position is responsible for supporting the performance and management of the designated products/portfolio(Lung cancer) by developing strategies, brand plans and executing key initiatives. Also, she/he will support to lead and support the go-to-market strategy and new launch strategy based on clear understanding of the business objectives and the healthcare environment.This position directly reports to Oncology TA Lead and closely works with Oncology Marketing Lead, Lung cancer Sr. Brand manager, and cross functional team (e.g. Sales, Medical, H&V, RA, etc)

ROLE RESPONSIBILITIES

Assist Brand Planning & Implementation

— Support to develop & execute operating plan & brand plan for the designated brands/portfolio

— Ensures effective implementation of promotional plans to achieve desired business outcomes

— Lead and support launch strategy of new pipeline including optimal positioning and access strategy

Data analysis & tracking

— Analyzes and interprets market intelligence from a range of sources including market research and derives the implications from the analysis to conduct optimal marketing strategy

— Updates key performance index by utilizing multiple data sources

Work with Field Force

Works effectively with field force to develop, implement and monitor strategies to achieve goals

Cross-divisional Teamwork

Understands the interdependence of cross-functional teams and work effectively with key stakeholders

Expense Management

— Demonstrates sound financial planning skill to manage expenses

Sales Forecasting

Assesses and understands the competitive pharmaceutical market and proactively identify opportunities in sales goals that are aligned with the corporate objectives

QUALIFICATIONS

BASIC QUALIFICATIONS

Bachelor’s degree or above

PREFERRED QUALIFICATIONS

Preferably 1-2 years or above marketing experience in the pharmaceutical industryStrong strategic, analytical and communication skillsFluency in spoken and written both Korean & EnglishGood interpersonal & communication skillsStrong customer focusStrong drive for resultsInnovative & Creative thinkingStrong teamworkHigh ethical standards (Integrity)  
Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research