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Quote from Hiring Manager

Exciting opportunity for a person passionate about on-trade channel and trade marketing. You'll be instrumental in bringing our brands to life in the wholesalers channel and also in the HoReCa segment working collaboratively with both marketing and sales to drive key activations. It's a role where you can truly see the direct results of your efforts and contribute to building our brands in on-trade channels.

This is a 12 months fixed term contract (office/hybrid role - 4 days a week at the office - Fridays at home)

Meaningful Work From Day One

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position is part of a trade marketing team focused on On-trade channel in Czechia and Slovakia reporting to On-trade marketing manager.

What You Can Expect

Responsible for the execution of the On-trade WHS and Field plan (developing, execution, evaluation and reporting), in collaboration with Marketing Brand team and Sales, according to the TMKT strategy: 

Designs, executes and evaluates activation, visibility and promotion plan for WHS in coordination with KAMs, On-trade marketing manager and Marketing Brand team

Prepares reports of On-trade activities, WHS leaflets and provides continual improvement suggestions

Supports Field Sales Team by preparing field distribution reports and controlling execution of field activities (promotion activities, Picture of Success execution, )

Leads POSM development for On-trade channels including print POSM (WHS leaflets, activation materials etc.), merchandise, visibility materials and other POSM  for on-trade outlets  in coordination with graphics designers, On-trade marketing manager, Marketing Brand team and Procurement department

Is responsible for execution of WHS customer events in coordination with KAMs, On-trade marketing manager and external bartending agency

Partners with MCHD agency, prepares brief and supervises to ensure perfect execution of activities in the market and in-store prominence

Administration support of TMKT team:

Supports S&BP process  by preparation of inputs for Activity Review Meeting and Plachta (activity plan)

Administrates menubuilder app (bfmenu) in cooperation with external IT agency, proposes improvements and provides ad-hoc support to field team

Administrates folders and intranet page for sharing materials and information with field salesforce

Supports execution of festivals and events

Supports On-trade marketing manager with budget administration (Coupa orders, budget spends tracking etc.)

Ad-hoc support within the TMKT team.

What You Bring to the Table

University education (can be on-going) or minimum 1-year experience in trade marketing, marketing or sales with FMCG company

Fluent Czech/Slovak speaking and writing

Good English speaking and writing (min. B2 level)

Strong team-player, adaptable to fast growing, changing environment

Proactive approach

What Makes You Unique

Experience with FMCG company (e.g. during studies)

Experience with POSM development

Demonstrated ability to analyze and interpret data

Strong computer skills with current (or the ability to quickly build) familiarity with Google Workspace or Microsoft office

Proven experience with project management and inter-department communication

Driving license

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#jackdaniels

#LI

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

1