**MAIN PURPOSE OF ROLE** Support Head of Omnichannel to initiate and drive omnichannel’s strategic direction that supports customer acquisition and retention. The role will also lead complex, data-driven projects from strategy through execution, with a strong focus on achieving key business KPIs and ensuring the company remains ahead of market trends in customer experience and engagement. **MAIN RESPONSIBILITIES** + Lead omnichannel projects to drive customer acquisition and retention. + Drive strategic omnichannel initiatives to ensure the company stays ahead of market trends and delivers seamless customer experiences across all touchpoints. + Develop and manage customer data segmentation, lifecycle marketing, and automation strategies. + Evaluate and implement new tools and technologies to support CRM and omnichannel efforts. + Analyze customer data to identify insights and opportunities for business improvement. + Own dashboarding/reporting and define relevant for Omnichannel activation projects. **Required Qualifications:** + Master’s degree in Business, Marketing, Data Analytics, or a related field. + 5+ years of experience in CRM, customer experience, or omnichannel marketing. + Strong understanding of customer data platforms (CDPs), marketing automation tools, and analytics platforms. + **Preferably with experience in CRM, database management, and customer insights within the banking, insurance or telecommunications industry.** + Strong analytical skills with the ability to interpret complex data cross-functionally and translate insights into actionable strategies. + Excellent project management skills with the ability to lead cross-functional initiatives and manage multiple priorities. + Proven track record of delivering measurable results through CRM and omnichannel strategies. + Proficiency in CRM database and analytic tools such as Salesforce, Google Analytics, Power BI, etc. + Proficiency in English (written and verbal). + Excellent communication and interpersonal skills. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com