We are seeking a Marketing Technologies Architect to design and lead the implementation of scalable, efficient, and future-proof MarTech solutions. This role bridges the gap between Marketing and IT, ensuring that technology aligns with business goals and delivers personalized, data-driven experiences to customers across digital channels. You will be responsible for evaluating, architecting, integrating, and optimizing a wide variety of marketing technology platforms—including CMS, CRM, CDP, analytics, automation tools, and customer engagement systems + **Strategy & Architecture:** + Define and maintain the MarTech architecture strategy and roadmap aligned with business objectives. + Architect end-to-end solutions across web, mobile, email, social, and paid media platforms. + Ensure data, systems, and tools are integrated effectively to enable personalization, automation, and measurement. + **Technology Leadership:** + Evaluate, recommend, and onboard marketing technologies (e.g., Adobe Experience Manager, Salesforce Marketing Cloud, HubSpot, Segment, Tealium, etc.). + Define architecture for tag management, tracking, data flow, and customer identity resolution. + Create architecture blueprints, data models, API schemas, and integration strategies. + **Collaboration & Governance:** + Collaborate closely with marketing, IT, data, analytics, and compliance teams to align on requirements and governance. + Define and enforce best practices around platform use, campaign setup, tagging, and data privacy (e.g., GDPR, CCPA compliance). + Act as the SME (subject matter expert) for MarTech, supporting platform users and business stakeholders. + **Implementation & Optimization:** + Lead or oversee technical implementation of MarTech platforms and integrations. + Support performance tracking, and analytics strategies. + Continuously evaluate performance of tools and propose enhancements + **Team Leadership:** + Lead and mentor a team of MarTech specialists and support staff internal and external, fostering a culture of accountability and excellence. + **Compliance & Security:** + Ensure all MarTech solutions comply with organizational policies and regulatory requirements (e.g., GDPR, CCPA). Implement robust security measures to safeguard sensitive marketing and customer data.