Omnichannel Marketing Specialist
Giant foods
Category/Area of Expertise: Marketing
Job Requisition: 435270
Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: PDL Brands - E-Commerce (5148493)
Who is Giant:
Born in the DMV, we've been here for over 88 years and counting. From our first store on Georgia Ave to becoming the #1 grocer in the Baltimore-Washington area, we're proud of our local roots. Today we span across over 160 stores in D.C., Maryland, Virginia, and Delaware!
Our vision goes beyond the aisles. We're a proud partner to community organizations with a shared goal of enriching the lives of our neighbors and being the most trusted and loved local food retailer in our community.
Overview:
The Omnichannel Marketing Specialist will contribute to the development, execution and performance of paid vendor amplification efforts and loyalty-based communications and promotions. This role serves to connect both B2B (Business to Business) and B2C (Business to Consumer) initiatives that lead to sales growth and the development of long-term relationships with the customers Giant serves and aspires to welcome across our omnichannel opportunities (in-store, eComm and 3rd party sellers).
This highly visible role must partner Giant Food's commercial teams (ecommerce, merchandising, marketing, operations) and internal and external loyalty and partnership teams to represent Giant Food as well as ADUSA on both the full portfolio of shopper marketing cross-brand initiatives and loyalty offer promotions. Success will be built on the back of excellent relationship building, analytical and planning skills.
What You'll Bring:
Collaborate with the Omnichannel team, internal merchandising teams and external vendor partners on building, selling and planning all vendor funded content at Giant Food Partner with vendors to recommend offer structures and ad tactics to drive incremental sales, awareness and market shareTrack performance of all vendors funded omnichannel Shopper Marketing and Loyalty/CRM content and campaignsMonitor omnichannel advertising revenue against forecasts and collaborate with category teams and vendors to ensure accurate billing and track post-campaign billing for all adsWork closely with vendors and internal teams on vendor funded content and campaigns, including tracking across planning platforms, coordination and deployment of assets, analysis and sharing results for Shopper Marketing, Loyalty and CSM Offer PoolPerform quality assurance reviews on all monetized assets to ensure messaging accuracy and compliance with campaign objectives and platform requirementsPartner with the Omnichannel Partnership Manager and Loyalty/CRM Strategy Manager to create vendor funded eCommerce exclusive offers and omnichannel bundling opportunities to drive sales and digital penetrationWork with Ahold Delhaize USA Data and Digital Production Teams to create best in class ad reporting and share outs with the vendor communityCoordinate with the Omnichannel Partnership Manager and Loyalty/CRM Strategy Manager to develop and deliver strategic presentations that communicate marketing performance, insights, and project updates
What You'll Need:
2+ years' experience in any Marketing, Operations, Sales, eCommerce or Finance related roles (or equivalent education/internship experience)Bachelor's degree in a related fieldProficient in MS Office tools, advanced level in Excel
Preferred:
Experience in working with consumer-packaged goods brands (CPGs) and/or external partnersStrong background in working in a cross functional environmentExperience in building new processes and executing them at an operational and strategic levelProficiency in data analysis & reporting using Power BI and/or Circana
Salary: $80,925 - 107,900
Why Work at Giant?
At Giant, we love what we do, and make it easy for you to love it, too! Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.
Giant's thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common: the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.
We proudly host Business Resource Groups (BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.
Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.
We'd love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.
Job Requisition: 435270
Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: PDL Brands - E-Commerce (5148493)
Who is Giant:
Born in the DMV, we've been here for over 88 years and counting. From our first store on Georgia Ave to becoming the #1 grocer in the Baltimore-Washington area, we're proud of our local roots. Today we span across over 160 stores in D.C., Maryland, Virginia, and Delaware!
Our vision goes beyond the aisles. We're a proud partner to community organizations with a shared goal of enriching the lives of our neighbors and being the most trusted and loved local food retailer in our community.
Overview:
The Omnichannel Marketing Specialist will contribute to the development, execution and performance of paid vendor amplification efforts and loyalty-based communications and promotions. This role serves to connect both B2B (Business to Business) and B2C (Business to Consumer) initiatives that lead to sales growth and the development of long-term relationships with the customers Giant serves and aspires to welcome across our omnichannel opportunities (in-store, eComm and 3rd party sellers).
This highly visible role must partner Giant Food's commercial teams (ecommerce, merchandising, marketing, operations) and internal and external loyalty and partnership teams to represent Giant Food as well as ADUSA on both the full portfolio of shopper marketing cross-brand initiatives and loyalty offer promotions. Success will be built on the back of excellent relationship building, analytical and planning skills.
What You'll Bring:
Collaborate with the Omnichannel team, internal merchandising teams and external vendor partners on building, selling and planning all vendor funded content at Giant Food Partner with vendors to recommend offer structures and ad tactics to drive incremental sales, awareness and market shareTrack performance of all vendors funded omnichannel Shopper Marketing and Loyalty/CRM content and campaignsMonitor omnichannel advertising revenue against forecasts and collaborate with category teams and vendors to ensure accurate billing and track post-campaign billing for all adsWork closely with vendors and internal teams on vendor funded content and campaigns, including tracking across planning platforms, coordination and deployment of assets, analysis and sharing results for Shopper Marketing, Loyalty and CSM Offer PoolPerform quality assurance reviews on all monetized assets to ensure messaging accuracy and compliance with campaign objectives and platform requirementsPartner with the Omnichannel Partnership Manager and Loyalty/CRM Strategy Manager to create vendor funded eCommerce exclusive offers and omnichannel bundling opportunities to drive sales and digital penetrationWork with Ahold Delhaize USA Data and Digital Production Teams to create best in class ad reporting and share outs with the vendor communityCoordinate with the Omnichannel Partnership Manager and Loyalty/CRM Strategy Manager to develop and deliver strategic presentations that communicate marketing performance, insights, and project updates
What You'll Need:
2+ years' experience in any Marketing, Operations, Sales, eCommerce or Finance related roles (or equivalent education/internship experience)Bachelor's degree in a related fieldProficient in MS Office tools, advanced level in Excel
Preferred:
Experience in working with consumer-packaged goods brands (CPGs) and/or external partnersStrong background in working in a cross functional environmentExperience in building new processes and executing them at an operational and strategic levelProficiency in data analysis & reporting using Power BI and/or Circana
Salary: $80,925 - 107,900
Why Work at Giant?
At Giant, we love what we do, and make it easy for you to love it, too! Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.
Giant's thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common: the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.
We proudly host Business Resource Groups (BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.
Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.
We'd love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.
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