Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

Our innovative digital bank is in search of a skilled CRM & Lifecycle Marketing Specialist to support the development and execution of targeted customer communications & other direct marketing campaigns across email, WhatsApp, in-app messaging, SMS, and more. This role will manage lifecycle campaigns from brief to conception to execution, working closely with cross-functional teams including Brand, Data, and Product to ensure messages are relevant, timely, and impactful.

Reporting to the Head of Digital Marketing, and with a focus on personalised, data-driven journeys, the ideal candidate will help deepen prospect & customer engagement, improve onboarding and conversion, and drive lifetime value. They will also ensure all messaging aligns with performance, brand and compliance standards.

KEY RESULT AREAS

Own the end-to-end process for lifecycle and customer communications campaigns: from intake and brief development, to journey mapping, creative approval, build, QA, launch, and reporting.Build and manage automated, multi-channel journeys (email, push, in-app, SMS) in Braze across all customer lifecycle stages: onboarding, engagement, reactivation, win-back, and service updates.Work closely with the Brand team to ensure message tone, creative and design align with brand identity and customer experience principles.Collaborate with the Data and Martech teams to define segments, triggers, and data integrations that power personalisation and relevance.· Manage the campaign calendar for CRM and lifecycle comms, ensuring it complements broader marketing and product activity. ·Develop and execute A/B tests, message variants, and channel optimisation strategies to improve open rates, conversions, and engagement.Track performance using Braze, GA4, mParticle or similar tools -analyse results and provide clear insights and recommendations. ·Ensure POPIA-compliant communications and manage approvals with legal, compliance, and other relevant stakeholders.Partner with Product and Customer Service teams to support in-app comms, operational notices, and customer engagement flows.Identify opportunities to automate, personalise, and scale communications for better customer outcomes and marketing efficiency.

ROLE REQUIREMENTS

Bachelor’s degree in Marketing, Communications, Digital, or a related field. · 3–5 years of hands-on experience in CRM, Lifecycle Marketing, or Direct Marketing within a digital-first or fintech environment. Proven experience managing end-to-end campaign delivery, including briefing, creative input, segmentation, execution, testing, and reporting. Proficient in CRM platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, HubSpot, or similar. Comfortable working with Customer Data Platforms (e.g. mParticle) and collaborating with data teams on audience creation and targeting. Strong copywriting and editing skills for customer-facing messaging. Data-literate with experience interpreting analytics and applying insights to optimise journeys. Excellent project management and cross-functional collaboration skills. · Knowledge of customer data privacy and regulatory considerations, especially POPIA. Experience in financial services, fintech, or other regulated industries is advantageous.

Skills

Accounting, Action Planning, Adaptive Thinking, Agile Project Management, Brand Development, Budget Management, Commercial Acumen, Customer-Focused, Data Compilation, Evaluating Information, Executing Plans, Market Analysis, Media Management, Public Relations (PR) Management, Target Market Segmentation

Competencies

Business InsightCommunicates EffectivelyDrives ResultsEnsures AccountabilityManages ComplexityOptimizes Work ProcessesOrganizational SavvyPlans and Aligns

Education

Closing Date

11 August 2025 , 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!