Scarborough, Canada
10 hours ago
Obesity Marketing Associate Director

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

REPORTING TO: Business Unit Head DIVISION: Cardio Metabolic Health (CMH)  

At Lilly, we are inspired to make a difference in people’s lives every single day—by discovering life-changing medicines, advancing disease management, and supporting individuals living with illness along with their families and communities. Our work today—from cutting-edge research programs to impactful volunteer initiatives—is a reflection of our heritage and our unwavering commitment to unite caring with discovery to make medicines that make life better for people around the world.

In obesity, we are leading a bold transformation. With a rapidly expanding portfolio of innovative molecules and a deep pipeline of ongoing research, Lilly is committed to revolutionizing obesity care. Our ambition is to redefine how obesity is understood and treated—moving beyond weight loss to address the full complexity of the disease. Through breakthrough science, strategic partnerships, and consumer-first engagement models we are building a footprint that is reshaping the future of obesity management.

We are equally committed to investing in our people. At Lilly Canada, we offer competitive salaries, robust training and development, and challenging roles that empower employees to grow and make a meaningful impact. In a complex and rapidly evolving pharmaceutical landscape, we are looking for passionate, agile, and capable individuals who are ready to help us deliver on our mission—and shape the future of healthcare for Canadians.

RESPONSIBILITIES STATEMENT

Eli Lilly Canada is seeking a visionary and consumer-driven Marketing Leader to lead our Obesity portfolio. This role is central to shaping and executing a bold, integrated brand strategy that aligns internal teams and delivers a seamless, high-impact experience for customers and consumers alike.

You will serve as a strategic leader, driving cross-functional collaboration across medical, digital, B2B, communications, and consumer engagement teams to ensure all efforts are seamlessly integrated into a unified brand strategy that accelerates portfolio growth and market leadership. With full ownership of commercialization, you will harness innovation, telehealth platforms, and PESO (Paid, Earned, Shared, Owned) media strategies to activate and engage a diverse consumer base. You will inspire Brand Managers and the National Engagement Advisor to challenge convention, lead with purpose, and deliver bold, differentiated outcomes. Central to your role is the coaching and development of a highly engaged, high-performing marketing team—cultivating a culture of excellence, experimentation, and continuous growth. Your leadership will be instrumental in embedding a consumer-first mindset, aligning internal teams around core priorities, and delivering a seamless, impactful brand experience in a rapidly evolving obesity landscape.

ROLE RESPONSIBILITIES1. Marketing Team Leadership & Operational ExcellenceOwn the customer planning and operational plan processes, ensuring strategic clarity and flawless executionCoach and develop Brand Managers and the National Engagement Advisor for Obesity, cultivating a highly engaged, talented marketing team focused on excellence, innovation, and growthFoster a high-performance culture through active engagement, recognition, and continuous developmentOversee campaign execution and omnichannel engagement strategies to deliver a differentiated, seamless brand experience across touchpoints·Manage the marketing brand budget for the Obesity portfolioEnsure customer plans are executed with precision, impact, and measurable outcomesPromote diversity, equity, and inclusion across the affiliate, embedding inclusive practices into team culture and consumer engagementEnsure compliance and accountability across all marketing activities, maintaining the highest standards of integrityChallenge internal processes to improve efficiency, responsiveness, and consumer-centricity

2. Strategic Business Leadership within CMHShape and execute strategic planning, forecasting, and business unit planning to drive portfolio growth and market leadershipServe as a key member of the CMH leadership team and contribute to the P&L of the Obesity businessRepresent CMH in CMO governance committeeActively coordinate and partner with the Diabetes/CV Marketing Lead to ensure full alignment, synergy, and integration of strategies—delivering a unified, seamless, and impactful CMH operational plan across therapeutic areas.3. Cross-Functional Leadership to Drive a One-Team Mindset and CollaborationCollaborate with all teams to design and implement integrated cross-functional strategies—including PRA, PSP, digital, B2B, communications, medical, sales etc. —anchored in customer needs and business prioritiesMaximize PESO (Paid, Earned, Shared, Owned) media efforts within the core strategy to amplify reach and impactEnsure Thought Leader engagement plans are in place and executed with excellence to build trusted partnerships and drive advocacyChampion innovation, agility, and bold thinking to drive a consumer-first approach and unlock new opportunitiesLead all pre-commercialization and launch readiness activities for new obesity assets, ensuring market preparedness and internal alignmentQUALIFICATIONS & EXPERIENCEUniversity degree; graduate degree in science and/or business preferredExtensive experience in consumer health, digital, or non-healthcare marketingProven leadership in brand management, sales, and cross-functional collaborationDeep expertise in consumer marketing, media, digital engagement, and/or telehealth platformsDemonstrated success in product launches and commercializationExceptional coaching and people development skillsStrategic thinker with creativity in problem solving and customer engagementExcellent communication skills in English; French preferred

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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