**Key Responsibilities** 1. Multi-Channel Engagement (MCE): + Lead the design, setup, and execution of MCE initiatives targeting HCPs, ensuring alignment with brand strategy and performance goals. + Implement virtual representative platforms and manage digital engagement tools for product detailing and education. + Execute e-CME programs on selected platforms to enhance HCP engagement and education. + Collaborate with the Trade team to identify and realize business opportunities at drug stores. 2. Strategic Alignment: + Ensure all MCE activities are aligned with brand strategy, performance expectations, and route-to-market plans. 3. KPI Ownership: + Own and monitor financial KPIs and Sales Force Effectiveness (SFE) KPIs related to MCE initiatives **Qualifications & Experience** Work Experience: + Minimum of 6–8 years of experience in digital marketing, multi-channel engagement, or brand strategy within a regulated industry (healthcare or pharma preferred). Professional Skills: + Strong strategic thinking and ability to translate brand plans into digital execution. + Deep understanding of digital platforms, virtual engagement tools, and campaign optimization. + Proven ability to manage KPIs and drive performance through digital initiatives. + Excellent collaboration skills with cross-functional teams including Trade, Marketing, and Sales. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com