At Amazon Ads, we sit at the intersection of Advertising, Media and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive ROI for our advertising partners. We strive to make advertising relevant so that customers welcome it - across Amazon’s ecosystem of mobile and desktop websites, proprietary devices, and the Amazon Advertising Platform. If you’re interested in innovative advertising solutions with a relentless focus on the customer, you’ve come to the right place!

This is a leadership role reporting into the head of advertising sales. You should be comfortable with building structure in a high growth and ambiguous environment, build and implement a strategy that helps us maximize our revenue, and ability to work with multiple stakeholders / teams.

Key job responsibilities
As a Monetization Strategy Leader, you will:

•Develop and own the monetization strategy and initiatives for shaping the advertising sales GTM approach. This will require you to analyze audience data, engagement metrics, and revenue performance to identify opportunities for growth and optimization.
•Evaluate new ideas/strategies for ad-based monetization. Define, build the strategy, get buy-in from senior leadership, define the approach and and then execute the plan to bring it to viability.
•Leverage market research to set strategic business goals and work with India Advertising leader, LCS, GCS and indirect revenue teams to establish CPMs and pricing models for packages
•You will partner closely with the content, marketing and brand solutions team to develop and present compelling opportunities to brands to participate in larger / tentpole shows
•Establish KPIs and reporting mechanisms to track success of monetization initiatives
•Build and own client success metrics and present industry insights to key brands/advertisers