We’re looking for a platform expert and strategic operator to lead monetization across Wondery’s fastest-growing ad surfaces, starting with YouTube and expanding across Prime Video, TikTok, and Meta. As the Lead for Video & Social Monetization Strategy, you’ll serve as our internal expert on how these platforms work: how inventory is created, how ads are served, and how we turn engagement into revenue.

This is a high-impact, hands-on role rooted in deep fluency in Google Ad Manager (GAM) and YouTube Studio. You will own monetization diagnostics and forecasting, directly influencing pricing strategy, yield management, and how we bring new formats to market across YouTube Partner Sales, embedded sponsorships, and our social ad offerings.

You’ll partner closely with Sales, Ad Operations, Content, and Product to turn analytics into strategy — and help Wondery scale beyond Audio into a true cross-platform, creator-led advertising business.

Key job responsibilities
Inventory & Monetization Strategy
- Develop and maintain pricing and packaging frameworks across YouTube, Meta, TikTok, and Prime Video
- Identify monetization gaps by show/platform and recommend yield-optimizing solutions
- Design cross-platform inventory strategies, balancing baked-in and dynamically inserted ads across platforms
Sales Enablement & Packaging
- Translate platform analytics (GAM, YouTube Studio, Meta Business Manager, etc.) into actionable insights for Sales and Creative Strategy
- Partner with Sales and Marketing to develop go-to-market collateral and advertiser-facing materials for video + social campaigns
- Inform audience, contextual, and format-based bundling strategies for creator-led inventory
Analytics & Forecasting
- Own and improve inventory forecasting models across YouTube, TikTok, Meta, and Prime Video
- Monitor and analyze core monetization KPIs (e.g., fill rate, RPM, CPM, CTR) across all platforms
- Conduct performance retrospectives and postmortems to inform future strategy and optimize ROI
Cross-Functional Partnership
- Partner with Product, Ad Operations, and Content to align monetization goals with platform capabilities and show formats
- Collaborate with Creative Strategy and Sponsorship Sales to design scalable campaign packaging that integrates talent and brand
- Act as internal subject matter expert on monetization strategy for all video and social platforms

About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023” (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen’s Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.