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What You'll Do

As a Marketing Specialist, you will be a part of a team within the Practice Area (PA) marketing team, responsible for the marketing and communication functions of BCG Middle East’s PAs. You will collaborate with the team to enhance BCG’s reputation and strategically position key topics that we want to be known for within the GCC market through multichannel campaigns aimed at optimizing opportunities to meet the business objectives. This includes PR, digital, social media, events, and employee advocacy, focusing on intellectual property, external reputation, expert positioning, and client engagement. You will be working closely with Senior Marketing Specialists and consulting experts across several PAs to drive the marcomms agenda and collaborating with the broader team for support across priorities and channels. You will also work closely with the wider marketing team to drive functional expertise and process, as well as implement new and innovative opportunities to further strategic objectives.

 

Your Responsibilities Will Include:

Support to drive BCG's reputation regionally at an industry level as well as influence priority clients.Build integrated marketing plans that align with stakeholder needs and execute through marketing programs to deliver on objectives. Develop, launch, and sustain plans for new Intellectual Property (IP), including the development of publications, media materials, email, and social media assets, and leverage events/conferences for impact. Monitor, report, and optimize campaigns for enhancements. Global BCG initiatives: Aligning BCG ME with global Marketing initiatives, ensuring strong regional execution. Build connections with global marketing counterparts to keep the Middle East at the forefront of plans.Support Business Development (BD) by linking marketing efforts to commercial objectives, moving marketing impact further down the funnel.Support PA employer branding via internal comms channels to inform, motivate, and engage employees by sharing information concerning external launches.Collaborate to assess and optimize campaigns, sharing learnings with BCG’s broader marketing team.Manage relationships with our Communications agency and work with the agency across different workstreams.Build and maintain relationships with key editors/journalists and oversee media monitoring to track BCG, competitors, and clients in the regional press.Build and maintain relationships with key event organizers and prepare event branding and execution plans for multilevel brand activations.Develop local ME media pipeline for the PA based on global and local publication calendars and assist with executing outreach.Work with Partners/spokespersons alongside Senior Marketing Specialist to prepare for interviews/ press launches and conduct media training where required.Prepare social media plans alongside the Senior Marketing Specialist for each initiative, creating differentiated, impactful social content.Work with the digital team to implement SEO best practices in content creation and monitor campaign performance to optimize campaigns and paid activity, and adjust to continuously improve.Work with video and sound production teams across various set environments to produce high-quality multimedia content. Develop innovative assets and push experimentation to strengthen BCG’s regional leadership position by working closely with the marketing ops team.

YOU’RE GOOD AT

You are highly flexible and adapt your style to changing situations and audiences with tact, poise, and patience, demonstrating persistence to drive change and contributing to a positive and productive work environment.You’re great at managing relationships: You’ll work positively and collaboratively with various teams to understand the requests and deliver effectively.You master interactions between different teams and can contribute to multiple work streams at once and prioritize efforts accordingly. You have an eye for detail and a habit of keeping track of what’s going on around you.Organization skills: ability to handle competing priorities effectivelyYou have significant experience in project management and the ability to parallel process multiple initiatives.You are results-driven and self-motivated. Ability to perform successfully in a fast-paced, intellectually intense, service-oriented environment.Resourcefulness, high attention to detail, and strong problem-solving capabilities.Ability to work effectively as a member of a team.An eye for innovation ensures we maintain an outside-in perspective with a strong willingness to experiment and bring new offerings to life.

What You'll Bring

A relevant marketing degree plus a minimum of 5 years of professional B2B experience, including communications and strategic marketingFluent verbal and written communication in English; Arabic is a plusStrong understanding of business themes in the Middle EastAn avid interest in storytelling and digital formatsAnalytical, confirmable assessment of content to extrapolate insights and messagingAdvanced level computer skills: Windows, Word, Excel, PowerPoint, OutlookA strategic mindset with a focus on innovation, problem-solving, and continuous improvementManagement of diverse stakeholders with a focus on service orientation, collaboration, and responsiveness Strong interpersonal skills and ability to work independently as well as effectively in a team

Who You'll Work With

You will be working closely with the Marcomms team, which includes the priority topic/PA marketers, events, internal comms, employer branding, marketing ops, and business development. You will regularly interact with the internal teams, ME leadership, and other colleagues in offices across the BCG network as well as external stakeholders.
 
The Middle East Marcomms team exists to strengthen the regional brand position in core markets and with key audiences, position our experts for priority topics, and support the commercial agenda. 

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
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