Under the direction of the Area Presidency and the Area Communication and Publishing Director and in partnership with the originating departments, the Manager of Experience and Product helps to increase the reach and power of localized messaging from The Church of Jesus Christ of Latter-day Saints. They lead a team of 1-2 people that will help to enhance Christ-centered messaging through a centralized area design, development, and production approach. They provide product management services to the Area Presidency and originating departments in the area. This will help areas to communicate with one voice to priority audiences, thereby assisting the work of salvation and exaltation in the area. The Manager of Experience and Product accomplishes this purpose by: 

Unifying the work of departments by creating a unified communication strategy and centralizing all area-led products to meet the needs of priority audiences and help them come to Jesus Christ and make and keep sacred covenants. Coordinating closely with Church headquarters and other areas on global products that may need to be filtered and localized for the area to assure that the right people get the right message at the right time and avoid messaging and product overload in the area. Extending the reach of Church communication (for example: identity, unified messaging, and communication channels) in a way that reflects a desire to understand and minister to the needs of priority audiences as identified by the Area Presidency. Ensuring area products meet the needs of audiences, are appropriately researched, have a strong product plan, communicate clearly, and perform effectively.